We often get asked, does responding to google reviews actually help local SEO? And what is the importance of responding to reviews? It’s about time we settle the debate of how reviews help local SEO and rankings once and for all. These days, 88% of consumers trust online reviews as much as personal recommendations. Think about it, when was the last time you didn’t read the reviews about a business before visiting for the first time? Reviews impact the success of a business more than most brands realize. When 97% of consumers say reviews influence their buying decision, review management has to be a top priority for every consumer-facing business.
Here at Chatmeter, we’ve helped to create millions of local business listings which is why we’ve put together a checklist to help any brand looking to claim and optimize their GMB listing. Whether you have one business location or hundreds, it’s important to know how GMB listings are created.
How accessible is your financial institution to your customers? In the past two years, Google has seen a 900% increase in “near me tonight/today” searches. This rise in “near me” searches shows just how important it is for financial institutions to have accurate and high ranking business listings.
There are quite a few different mapping applications available for users from Google Maps, to Apple Maps, and Waze. Unfortunately, as a business, you don’t have a choice over which mapping application your customers use. That means you need to keep your listings updated on every mapping application in order to keep your brand optimized for local search.
The voice search revolution has arrived. 75% of smart speaker users and 69% of mobile or embedded voice assistant users conduct voice searches daily or weekly, according to a 2018 Accenture study. It’s estimated that by 2020, 50% of all searches will be conducted via voice. Is your business prepared for this change in search trends?
2018 was a big year for us here at Chatmeter. We won some awards we’re really proud of, our team nearly doubled in size, we launched a few new product features, and as you can see we even gave our website a makeover. Here’s a look back at some of the great things Chatmeter was able to accomplish in 2018.