Is brand loyalty becoming a thing of the past? Over 40% of Americans will stop shopping with a brand after just two bad experiences. What's even more interesting? 25-50% of a brands highest spending customers also shop with its competitors.
Topics: Local SEO
SAN DIEGO, CA - October 24, 2017 - As seen on Health IT Outcomes
Sixty-two percent of patients consider online reviews important or very important when making a choice in the healthcare sector. Reviews are extremely influential when you consider that each time a patient decides to come to your office, they read your reviews before making their decision. Now that the internet is becoming such an important place for acquiring clients in the healthcare sector, physicians need to understand what practices they can and cannot use when interacting with current and potential patients over the internet. Make sure you aren't caught in the dark by understanding what the best practices are for interacting with patients online.
Topics: Review Management
Chatmeter has just launched a new service designed to improve the customer experience for national brands. ChatExec is a white-glove service with complete online review, social media monitoring and content creation.
Topics: Reputation Management
Technology has long been the catalyst for business growth and development. POS systems help automate sales processes, CRM software facilitates customer retention and drives monetization, and the latest, beacons, now enable retailers to provide hyper-targeted, proximity-based experiences for their customers.
Topics: Local SEO
Social media advertisements, sponsoring little league teams, Instagram contests, product giveaways, and even free mobile phone charging stations...when it comes to businesses attempting to drive in more new customers, we’ve just about seen it all.
Topics: Local Brand Management
Products and services exist to solve a problem, enhance the consumer's life and make tasks easier. This concept is why between 80 and 85% of consumers are using search to find local products and services - local search applications (Google Maps) have been designed to make our lives easier.
Over 80% of people now search the web to find local information, that's up 30% from just about 5 years ago. The concept of local search and the frequency by which customers use it to find and discover local businesses has exploded over the recent years, but customers are just begining to learn how effective it really is.
A Few Local SEO Best Practices Go a Long Way
Search engines like Google and Bing don’t disclose the algorithms that dictate search ranking because they don’t want people to game them. As such, SEO—and by extension local SEO—is not an exact science. But if we take action on mutually recognized ranking factors and signals, we can measurably improve our search ranking over time. Here we’ll discuss a few of the best practices you should employ to that end.
Topics: Local SEO
Together, smartphones and the internet have placed an endless amount of information literally in the hands of consumers. People have become accustomed to finding the answers to any problem at a moment's notice.
With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.
Understanding the role online resources now play in the customer journey is crucial to running a successful offline business. From local search, to online reviews, to social media, every aspect of your online presence plays a role in driving more customers into your stores.
Topics: Social Media