Local SEO: Simple Ways to Dominate Local Search
The landscape of local SEO is constantly changing. Businesses must continuously optimize their local SEO strategy if they want to be found online. When consumers are searching for businesses, they rarely click past the first page of search results. An optimized local SEO strategy will give your brand the ability to land on page-1 of the SERP and bring more customers to your business.
Here are some simple local SEO tactics your business can use to improve search rankings and outrank competitors.
What is Local SEO and Why It’s Important
Local SEO is the practice of optimizing your local business online to rank higher in local searches or map searches. Local search, also known as “near me” search, has proven to be the most frequent choice for consumers looking to make moment-of-need purchases. Mobile searches for “on-sale” + “near me” have grown by over 250% YOY in the last two years. Local SEO optimization helps your brand reach a larger audience of purchase-ready consumers.
List Business on Top Directory Sites
Four in five consumers use search engines to find local information. By ensuring your business is listed across the most important directories, this increases your SEO value by improving search rankings. With hundreds of business directory listings in existence, it can become quite the mystery to know which directories to prioritize. We’ve got just the right guide to help your business get listed across the best business directories.
Local citations are a foundational part of local SEO. A local citation is when a business’s name, address, and phone number is listed anywhere online. Businesses should focus on the quality of citations before the number of citations by ensuring their listing information is accurate on tier 1 directories.
Tier 1 Directories:
Now that you’ve made sure all your listings are claimed, it’s time to move onto NAPWCHD! NAPWCHD is Chatmeter’s own acronym for what businesses must use if they want to keep their online listings completely up-to-date. The term stands for:
N – Business Name
A – Address
P – Phone Number
W – Website
C – Categories
H – Hours
D – Description
Consumers want to see consistent and accurate information about your business when they search online. You don’t want to lose credibility and trust due to inaccurate information across listings. A NAPWCHD presence across all listings and directories will give consumers accurate information about your business within seconds.
When your business has a consistent NAPWCHD presence across listings and directories, this directly improves search rankings because of an increased citation presence. Citation building will give your brand more authority and online search visibility. NAPWCHD consistency is a fundamental part of an optimized local SEO strategy.
Create Localized Content
It can be quite a challenge for multi-location businesses to create localized content for each of their locations. However, it’s necessary if you want to expand your business’s reach to local consumers. Social media and local pages are two places where your brand’s localized content should exist. 57% of individuals say that social media influences their shopping habits. 66% of content impressions happen on Facebook’s local pages. Localized content will help you attract purchase-ready consumers who are near your store-front location.
Your local content can be in the form of social media posts, blog posts, videos, or anything else that you feel is relevant. Since there are currently 3.5 billion users on social media, it’s a great idea to invest your time in creating localized social media content to further enable consumer discovery. Leveraging frequently used hashtags and tagged locations will funnel more traffic to your business through social media. There are many tools to help you utilize trending hashtags so you can create relevant social content. To take it a step further, contribute to local groups on social media that align with your business to generate more conversation.
Brands who build a great local presence are always creating content relevant to their community. They factor in key demographics such as culture, geography, target audience, and local influences. Here are some simple ways you can add more local efforts to your content.
- Feature local customers and employees in social media posts.
- Collaborate with local influencers.
- Offer a suggested list of nearby attractions or events to encourage community engagement.
Implement Voice Search Strategy
An increasing number of consumers are searching for businesses through voice assistants. There are over one billion voice searches per month, which means businesses must adapt to the new way consumers are finding their favorite business. A strong VEO strategy plays an essential role in helping your business rank higher on search engines to ultimately be found. Consumers search on voice assistants with conversational phrases, therefore it’s important to focus on longer search queries.
When a brand is voice-search friendly, they’re successfully providing information to potential customers who search with unbranded keywords via voice. By preparing a VEO strategy, your business will attract mobile-friendly visitors in addition to voice-friendly consumers.
93% of consumers say that online reviews impact their purchasing decisions. Reviews are one of the deciding factors in a consumer’s buying decision process. Furthermore, review signals account for 15% of how Google ranks a business. By immediately responding to all reviews, you can directly improve local SEO efforts while showing customers you care.
Negative or positive, reviews give you actionable insight into how your business is performing. Businesses should strive to reply to every customer’s review. However, when you’re a brand like Taco Bell with hundreds of locations and over thousands of reviews, it can become time-consuming. Using a review management tool with bulk responding features and review templates will help your team ensure all reviews are being replied to efficiently.
As local SEO evolves, your brand must too. These strategies will help you increase search engine rankings and ultimately drive more customers to your business. Don’t know where your brand is currently ranking? Our Instant Brand Audit can give your businesses a complete picture of how you’re ranking online.