The world has become a global playing field for businesses, yet brick-and-mortars continue to draw the lion’s share of their store traffic and profits from customers in their local area. As a marketer’s potential for reaching customers continues to expand across the globe, it becomes more important for brick-and-mortar businesses to maximize their marketing dollars by targeting the right customers at the right time. This means marketing on a local level to reach those customers who are actively seeking their type of business and in the position to make a purchase.
Entrenched in the world of local and hyperlocal, Street Fight is a publication dedicated to following and promoting the evolution and applications of location based marketing. This dedication has since lead to the development of the Local Visionary awards.
The Local Visionary Awards hosted by Street Fight, celebrate brilliant and intrepid individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity, and success. Winners of each category are chosen by a select group of industry leaders and announced at the Street Fight Summit in January, 2018.
Chatmeter has been nominated as a finalist in the following award categories:
Best Solution for Managing Local Data
Success in local marketing hinges largely on managing data — both for its accuracy in listings, in order to be found; its diversity, to capture information across behaviors, locations, and products; and the way in which all of it is assembled, analyzed, and deployed. When it comes to managing this data, enterprise companies are facing a big data problem that continues to grow.
For example, Kohl’s has 1,000 stores and each store has 20 online business listings. That’s 20,000 business listings with unique data, hundreds of store specific reviews and photos, and thousands of social mentions. Attempting to manage all this data, i.e. monitoring, updating, responding, and analyzing is impossible for any team to do manually.
The winner in this category will have launched since October 2016 a masterful solution for marketers, allowing them to harness the huge potential of local data to ultimately impact the bottom line.
Best New Solution for Multi-Location Retailers
This is a wild-card category, aimed at blue-sky ideas that are making a difference for multi-location retailers. Marketers with multiple locations have a range of variables in each place, from the dynamics of the surrounding location to the products it carries and the local demographics. Some multi-location marketers push control to their locations; others manage from HQ.
As national brands and retailers work to grow in scale and quickly adapt to new technologies and innovations, many unknowingly leave the local marketing and customer engagement of individual store locations to fall by the wayside. The absence of a scalable local marketing solution that targets the right customers, drives traffic and influences revenue on a store-by-store basis is one that many multi-location marketers have come to face.
The winner in this category will have developed since October 2016 a solution that is delivering local marketing success for multi-location retailers
Chatmeter helps enterprise retail brands and agencies managing multiple locations increase their revenue. Since being the first Local Brand Management platform in 2009, they now analyze and improve over 1,500,000 storefronts for their reviews, rankings, and listings.
They help retailers make a distinct impact on revenue by identifying several areas in their online presence that drives customers to choose their stores over competitors. Chatmeter takes this a step further with the only integrated local visibility rank tracker so you can measure ROI using a complete local presence management platform in the world. As an exclusive Yelp Knowledge Partner, Chatmeter enables its clients to have the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites.
The benefit for the clients is complete online presence management simplified into a single platform. They also power a white-label reputation management platform for many agencies across the U.S. and Canada.
Some clients include Kohl's, Lincoln Property Company, Tire Kingdom, Comcast, Aaron's, Bruegger's Bagels, Auto Trader, and Verizon Wireless.
Chatmeter offers a full suite of Local SEO and Reputation Management tools that help multi-location brands establish a local presence, improve local search rankings and drive in-store traffic. Schedule your FREE demo to see why Chatmeter is nominated for these prestigious awards and how Chatmeter can help you increase revenue.