If you want to optimize your brand’s online reputation and make the most out of your Google My Business (GMB) listing, it’s important to take advantage of Google’s attributes. Google My Business attributes help your business advertise specific services, features, and other offerings to help your listing show up in local searches.
As the situation surrounding COVID-19 continues to unfold, consumers’ responses to the pandemic are also continuously changing. Consumers throughout the world are responding with different actions, lifestyles, and search behaviors. Understanding these underlying insights from trending consumer search behaviors will help brands adapt their strategy for success during reopening and the future.
As businesses look to an entirely new set of strategies to guide them through re-opening, one thing remains clear: local SEO will be the key driving force behind maximizing in-store traffic in this time. The consequences from the pandemic have created new behaviors among consumers, with an astounding 50% increase in internet traffic as people continue to spend more time online. This increase in time spent online led to an additional spike in online purchases, highlighting that consumers still had strong buyer intent prior to reopening.
As businesses start to reopen, it’s important to understand that you may still experience limited Google My Business (GMB) functionality. When the outbreak of COVID-19 occurred, Google implemented changes that would impact businesses. With a limited staff, Google announced they would prioritize listings, updates, and support for critical businesses throughout the pandemic. All other non-critical businesses may experience delays in changes and updates to their business listings.
The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.
Depending on where you are in the country, the coronavirus pandemic is impacting everyone differently. If your brand is on the way to reopening your storefront business, it’s important to take the right steps before you open your doors. First and foremost, businesses must follow all CDC guidelines to ensure a safe environment for employees and customers. Once you’ve taken these extra measures and are ready to open, it’s important for brands to think about how to recoup for lost revenue and business during this time. An optimized local SEO and reputation management strategy can give consumers the confidence to visit your business.
In today’s competitive market, the success of your local business relies heavily on the success of your local SEO strategy. Knowing the trends and data surrounding local search can help you to make better-informed decisions regarding your local search optimization strategy. Here are the best 2020 Local SEO stats every marketer needs to know.
We know COVID-19 has impacted millions of businesses across the country. It’s been a stressful time for brands to protect their health and brand reputation. We’ve made it easier for your brand to respond to coronavirus related reviews with these 10 templates.
Over 200 million Instagram users visit businesses’ profiles each day. By perfecting your Instagram content strategy, your multi-location business can harness the power of Instagram’s purchase-ready audience. This guide will help your brand create the right content strategy to scale your online presence on Instagram.
In the midst of all the news surrounding coronavirus, it’s important to remember that there are many heartwarming stories, positive moments, and collaborative solutions coming out of these challenging times. Chatmeter has been working diligently with our clients to ensure that they will come out of this situation stronger than ever. Take a moment to read these inspirational stories from our clients who are creatively overcoming challenges from COVID-19.