Franchise owners looking to improve marketing ROI need to enhance their social media marketing strategy. Social media can be leveraged to tell each franchise’s unique story while boosting customer acquisition and retention. In addition, franchisees can further penetrate their local market by targeting local customers with localized social media accounts. When implemented correctly, franchisees can look forward to measurable results such as lead generation, brand education, and sales.
Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers' lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.
Chatmeter has one of the best in-class support teams - and the rating to show for it. With an NPS score of 76, it’s clear that a lot of hard work and dedication goes into providing top notch service for our clients every day. The teamwork and hustle it takes to accomplish each task couldn’t be done without the work of Chatmeter’s Client Operations Manager, Jelena Arnold.
One of the top ways in which a consumer decides if they want to purchase from a brand is through reviews. In fact, 84% of shoppers read online reviews to help form an opinion about a business. How you choose to respond reflects greatly on your business and can either create a repeat customer or turn a potential customer away. Here are five ways your business can optimize your review responding strategy to generate more traffic, build your online presence, and increase revenue.
The latest iOS 14 beta 6 from Apple Maps signals that the third-party data sources currently used to power Apple Maps, may be replaced with Apple Maps's own native reviews and image system. In the past, Apple has relied on third-party integrations like Foursquare, Yelp, and TripAdvisor as a source for reviews and photos for its users.
Within the last few years, voice assistant usage has climbed rapidly among consumers. The outbreak of COVID-19 created an even larger demand for answers, shining a light on how quickly voice assistants are becoming integrated into everyday consumer life. Brands need to be prepared to meet these new consumer behaviors with a strong Voice Search Optimization strategy in 2020.
With more than 300 million images uploaded daily, it’s clear that the world we live in today is predominantly visual. The benefits of visual content are endless: it can be used to tell a story, drive engagement, break down complex content, and more. Brands who adopt a visual content strategy are able to build customer engagement and attract a broader audience. Follow along to read more for best practices to elevate your visual content for your social media management strategy in 2020.
In just a matter of months, COVID-19 has changed how consumers interact and do business with brands. With the world in various stages of lockdown and reopening, brick-and-mortar brands have had to rethink the traditional customer journey to reach consumers in this new normal. This guide will give your business a look at how to adapt to your customers’ journey in 2020.
While many industries have been slower to implement operational changes in response to COVID-19, the automotive industry has been quite impressive in their ability to pivot in the face of a crisis. A strong reputation management strategy will help your automotive brand connect with consumers, provide a seamless experience, and ultimately drive customer traffic.
The continuously evolving situation surrounding COVID-19 has made it difficult for brands to communicate in the right way with consumers on social media. Having a social media strategy tailored to COVID-19 can make an impactful difference in connecting with your customers during this time, since many consumers are turning to social media as their first stop for information.