About Suraiya Sarwar

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So far Suraiya Sarwar has created 27 blog entries.

Reputation Management 101: Best Practices for the Automotive Industry

While many industries have been slower to implement operational changes in response to COVID-19, the automotive industry has been quite impressive in their ability to pivot in the face of a crisis. A strong reputation management strategy will help your automotive brand connect with consumers, provide a seamless experience, and ultimately drive customer traffic.

2020-07-17T15:41:52-07:00July 21st, 2020|Uncategorized|0 Comments

How to Adapt Your Social Media Strategy During COVID-19

The continuously evolving situation surrounding COVID-19 has made it difficult for brands to communicate in the right way with consumers on social media. Having a social media strategy tailored to COVID-19 can make an impactful difference in connecting with your customers during this time, since many consumers are turning to social media as their first stop for information.

2020-07-14T17:48:52-07:00July 7th, 2020|Social Media|0 Comments

What Consumer Search Trends are Revealing About the New Normal

As the situation surrounding COVID-19 continues to unfold, consumers’ responses to the pandemic are also continuously changing. Consumers throughout the world are responding with different actions, lifestyles, and search behaviors. Understanding these underlying insights from trending consumer search behaviors will help brands adapt their strategy for success during reopening and the future.

2020-07-17T15:28:45-07:00June 23rd, 2020|Industry News|0 Comments

Why Local SEO is the Secret to Driving In-Store Traffic when Re-Opening

As businesses look to an entirely new set of strategies to guide them through re-opening, one thing remains clear: local SEO will be the key driving force behind maximizing in-store traffic in this time. The consequences from the pandemic have created new behaviors among consumers, with an astounding 50% increase in internet traffic as people continue to spend more time online. This increase in time spent online led to an additional spike in online purchases, highlighting that consumers still had strong buyer intent prior to reopening.

2020-07-31T13:27:34-07:00June 16th, 2020|Local SEO|0 Comments

Google My Business Still Facing Delays as Businesses Reopen

As businesses start to reopen, it’s important to understand that you may still experience limited Google My Business (GMB) functionality. When the outbreak of COVID-19 occurred, Google implemented changes that would impact businesses. With a limited staff, Google announced they would prioritize listings, updates, and support for critical businesses throughout the pandemic. All other non-critical businesses may experience delays in changes and updates to their business listings.

2020-07-17T15:29:03-07:00June 5th, 2020|Local Business Listings|0 Comments

What Does a Seamless Omnichannel Experience Look Like in 2020?

The COVID-19 has dramatically shaped consumer behaviors and as a result, brands must quickly adapt if they want to survive post pandemic. As businesses reopen, one thing remains clear: an omnichannel experience will remain key in preparing every brand to be successful during this time. An optimized omnichannel strategy will give brands the ability to adapt to consumers’ changing expectations by enabling a seamless customer care experience from search to post-purchase on all touchpoints.

5 Things to Do Before Reopening Your Business

Depending on where you are in the country, the coronavirus pandemic is impacting everyone differently. If your brand is on the way to reopening your storefront business, it’s important to take the right steps before you open your doors. First and foremost,  businesses must follow all CDC guidelines to ensure a safe environment for employees and customers. Once you’ve taken these extra measures and are ready to open, it’s important for brands to think about how to recoup for lost revenue and business during this time. An optimized local SEO and reputation management strategy can give consumers the confidence to visit your business.

2020-05-26T11:46:42-07:00May 26th, 2020|Industry News|0 Comments