It’s imperative for your brand to inform customers of your operating business hours during this uncertain time. It's more important than ever that you're providing customers with accurate business information before they leave their homes. We’ve included simple steps to easily update your special hours on Google, Facebook, and Yelp.
The rapid outbreak of the coronavirus disease (COVID-19) has had a dire impact on nearly every corner of the globe. This unfortunate situation has forced companies throughout the world to confront many difficult questions about how to conduct business during a global crisis. Ignoring this glaring situation will only cast businesses in a dark light, potentially destroying their reputation. It’s essential for brands to take the right approach when communicating about COVID-19, or any sensitive matter that might impact their business.
Customers want to connect with businesses that not only offer high-quality products and services but more importantly can present themselves as a convenient option. As we continue to live in an increasingly hyper-local world, brands need to create a strong local content strategy if they want to take their brand’s exposure to the next level. It should be every brand’s goal to connect with local consumers who are in each region of their store-front location.
Businesses must continuously optimize their local SEO strategy if they want to be found online. When consumers are searching for businesses, they rarely click past the first page of search results. An optimized local SEO strategy will give your brand the ability to land on page-1 of the SERP and bring more customers to your business. Here are some simple local SEO tactics your business can use to improve search rankings and outrank competitors.
In-car voice assistants are paving the path for a redefined driving experience. According to Voicebot’s 2020 In-Car Voice Assistant Consumer Adoption Report, there are more total active monthly users of voice assistants in the car than on smart speakers. Whether in-car, on your phone or on a smart speaker, voice assistants enable a seamless user experience. As voice assistant adoption continues to climb, so does the need for brands to have a strong Voice Engine Optimization (VEO) strategy.
Nowadays, listing your business in just one or two places doesn’t cut it. “Near me” searches have increased more than 500% in the past few years. The more top quality directories your business is listed on, the more backlinks and exposure you’ll receive. Below is a list of business directory listings to maximize your online visibility, and improve your local rankings.
From Siri going dark to the “Storm Area 51” campaign, we can confidently say that 2019 was quite the year. In addition to these bizarre moments, last year surprised us with some hilariously bad (and good) reviews. As review experts, Chatmeter has seen it all. Therefore, it’s only fitting we bring you a curated list of the funniest reviews of 2019.
Influencer marketing is projected to become a $15 billion market by 2022. If you haven’t evaluated influencer marketing as part of your larger marketing strategy yet, now is a great time to start. This guide will give you a deeper look at whether influencer marketing is right for you.
With annual estimated spending of $143 billion, Gen Z’s buying power is limitless. Retailers should know how Gen Z makes purchasing decisions and why it’s necessary to adapt to this newer generation of shoppers. Here are the most essential strategies that retailers in 2020 must utilize in order to win over Gen Z customers.
When it comes to a business’s reputation, oftentimes companies don’t appreciate the large impact hiring and training has on their brand. Did you know that 72% of recruiting leaders around the world agree that an employer’s brand has a significant impact on hiring? An employer’s brand is essentially the perceived reputation of an organization.