When it comes to a business’s reputation, oftentimes companies don’t appreciate the large impact hiring and training has on their brand. Did you know that 72% of recruiting leaders around the world agree that an employer’s brand has a significant impact on hiring? An employer’s brand is essentially the perceived reputation of an organization.
In 2019 we saw a transformation of how people searched for local businesses, from the rise in voice search adoption to increased expectations for local convenience. Below are the most essential insights behind Think with Google’s 2019 Research Review, that brands can leverage for their 2020 Local SEO strategy.
Is your business addressing your customers’ most frequently asked questions? Answering FAQs help to create the seamless customer experience that today’s buyers expect. By proactively asking and answering your customers’ most frequently asked questions, you’ll not only be able to bring in more qualified buyers but it can also help optimize your content for web, local, and even voice search. From your website to Google Q&A here’s our guide to making the most out of your FAQ strategy.