Negative reviews are a problem for companies in all industries. Such comments can damage your company’s brand, especially those that are inaccurate, biased, or from a competitor. Negative reviews can also be an opportunity to improve the business and customer experience, which is why companies devote time and resources to responding to them.
As the world returns to some level of normalcy and as vaccines become more accessible, consumer confidence will follow suit. That means people will be making more visits to their favorite local businesses soon. Although some individuals may assume we’re back to business as usual, that certainly isn’t the case for everyone.