About Rachel Larsen

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So far Rachel Larsen has created 97 blog entries.

Why Bankers are Failing at Customer Experience and How to Improve Through Review Management

54 percent of global banking executives believe that customer buying behavior is shifting from wanting products and services to experiences. Consumers are no longer going through life looking for mundane transactions that will either succeed or not; the everyday consumer is now on the hunt for a more enjoyable banking experience and will go to great lengths to find the right business that will provide them with exactly that.

2020-08-11T16:53:58-07:00March 1st, 2017|Reputation Management|0 Comments

Local SEO Trends to Watch in 2017

In 2016, we witnessed local search evolve and transform the way we market our businesses. There were upwards of 30 Google updates alone in 2016 (see map below): Google mobile updates, implementing a sort tool, etc. Along with the Google and GMB local search updates, we saw big social media changes, from Instagram implementing business pages to Facebook adding store pages. With the close of a big year for Local SEO, it’s now that time to strategize for your SEO success in 2017. These are Chatmeter’s top picks for 2017 trends that all SEO marketers need to know about in order to bring in more customers and revenue.

2019-01-02T21:31:29-08:00January 1st, 2017|Local SEO|0 Comments

Strategies for Dominating Page 1 with Local SEO this Holiday Season

Holiday shopping season is upon us and kicking off this weekend with the much-anticipated Black Friday. Almost all retailers rely on the holiday shopping season to take them from the red to black because 30% of annual retail sales occur between Black Friday and Christmas. This means having a marketing strategy for how you’re going to succeed this holiday season is more critical than ever. Our tips tell you what tactics will be most effective for your brands and what will help you to ring in record sales this holiday season.

2019-01-02T21:43:23-08:00November 1st, 2016|Local SEO|0 Comments

Chatmeter partners with Yelp to further improve its Local SEO and Review Management platform

Chatmeter is partnering with Yelp Knowledge to integrate Yelp reviews into Chatmeter’s local brand management platform, which currently analyzes reviews, rankings and listings for over 1,000,000 storefronts across the US. This partnership gives Chatmeter the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites. This will make it simpler than ever for Chatmeter’s customers to manage their brand presence in a fragmented media and local listings landscape.

2019-01-02T21:45:28-08:00November 1st, 2016|Chatmeter|0 Comments

After a successful Series-A fundraising in 2016, Chatmeter has exploded in growth and continues its leadership in pioneering Local SEO and Review Management for chains

In May of 2016, San Diego-based startup Chatmeter raised its Series-A round of funding to help grow its team and continuously improve its local brand management platform.  Chatmeter has used the new funding to quadruple their team in the past 6 months and move into a new office twice the size at the innovative and recently updated Columbia Square building in Little Italy.

2019-01-02T21:38:31-08:00November 1st, 2016|Chatmeter|0 Comments

Chatmeter CEO speaking about Entrepreneurship and Giving Back to his Alma Mater

Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.

2019-01-08T23:56:35-08:00July 1st, 2016|Chatmeter|0 Comments

Review Management Helps Businesses See The Bright Side of Negative Reviews

We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customers will post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeating mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.

2019-01-02T21:55:26-08:00July 1st, 2016|Reputation Management|0 Comments
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