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About Rachel Larsen

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So far Rachel Larsen has created 97 blog entries.

Chatmeter Joins the Top Ranks of Companies with a “World Class” NPS

Customers aren’t looking to buy happiness when purchasing software. Customers are looking for solutions that deliver results. That’s why at Chatmeter, from the very first conversation during Onboarding we’re focused on establishing what “success” looks like for each individual customer and building out a mutual plan to deliver on our promise to achieve those goals. In terms of software, there is much more than just a dashboard. Great software companies are built and managed by people. From the very start, Chatmeter has been committed to making satisfaction and our customers success a priority. That starts with a great team. From the top down, we are dedicated to making our customers successful.

2018-12-29T00:18:55-07:00April 26th, 2018|Local SEO|0 Comments

What’s the 411 on the 4 Latest Google My Business Updates Influencing Local SEO

It was predicted earlier this year that Google would continue its aggressive approach towards rolling out new features and enhancements to its Google My Business platform. With nearly 50% of all searches on Google being local, the search giant is doing all it can to improve the user experience for both businesses and consumers. Each of these updates comes with the potential of improving your success in the local search results or hurting it, depending on how you approach them.

2018-12-29T00:19:43-07:00April 18th, 2018|Industry News|0 Comments

Waze Local: The First Look at Google Maps Advertising?

Currently, over 41% of internet users worldwide use Google Maps services, rounding out to well over 1 billion monthly users. With so much search traffic and activity, it's a shock that Google has yet to monetize this core search property. To this date, Google Maps has remained largely unencumbered by search advertisements. Was the acquisition of Waze their key to unlocking and building out what could be one of the most successful and profitable search monetizations strategies in the history of Google?

2018-12-29T00:22:09-07:00April 11th, 2018|Local SEO|0 Comments

Which Online Source Drives More In-Store Traffic: Google My Business vs. Websites

By now, many brick-and-mortar businesses are aware that online sources have become a powerful driver of in-store traffic. The question that many businesses have yet to answer is: Which online source specifically is driving the greatest number of customers through their doors. Today's Online to Offline traffic showdown: Google My Business vs. Websites. 

2018-12-29T00:22:37-07:00April 4th, 2018|Local SEO|0 Comments

Chatmeter Announced as Finalist for 2 Local Visionary Awards

The world has become a global playing field for businesses, yet brick-and-mortars continue to draw the lion’s share of their store traffic and profits from customers in their local area. As a marketer’s potential for reaching customers continues to expand across the globe, it becomes more important for brick-and-mortar businesses to maximize their marketing dollars by targeting the right customers at the right time. This means marketing on a local level to reach those customers who are actively seeking their type of business and in the position to make a purchase.

2018-12-29T00:31:00-07:00December 1st, 2017|Chatmeter|0 Comments

Closing a Store? Don’t Forget Your Local Listings

A record amount of brick and mortar stores are predicted to close in 2017. Retailers across the United States have announced plans to shutter more than 6,700 stores this year. That would top the previous all-time high of 6,163 store closings that occurred in 2008.    There are a lot of I’s to be dotted and T’s to be crossed in the event of a store closure and sometimes things can get overlooked. But while you move on to more profitable endeavours, there is one item that needs to be crossed off your to-do list. You must address the store closing on your local listings; should you forget, what was once a store closure will now continue to loom over your brand like a black cloud.

2018-12-29T00:33:30-07:00November 1st, 2017|Local Business Listings|0 Comments

Chatmeter Unveils Major Enhancements to Social Media Features

SAN DIEGO, Calif. - Sep. 6, 2017 -- Chatmeter, the leader in local search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor and respond to social activity and customer feedback in real-time at the local store level.

2018-12-29T00:37:35-07:00September 1st, 2017|Social Media|0 Comments

How to Improve Your Local SEO Ranking Right Now With Google Attributes

Have you ever noticed Google prompting you to answer a couple of questions after visiting a local business? For example, after checking in at a restaurant, Google will want to know whether or not there was free parking and what the ambiance was like. The search engine giant is not just trying to get to know you for fun, it is mining information from customers about the places they visit to help them create attributes.

2018-12-29T01:01:28-07:00June 1st, 2017|Industry News|0 Comments