About Rachel Larsen

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So far Rachel Larsen has created 98 blog entries.

The Ultimate SEO Dictionary

Whether you’re just getting started or you’re looking for a refresher, this dictionary is the ultimate source for every need-to-know term related to local SEO. Here are the definitions to every industry-specific term you may have come across in our past blogs.

2019-01-02T19:58:22+00:00October 2nd, 2018|Local SEO|2 Comments

9 Violations that Allow Businesses to Remove Negative Google Reviews

31% of customers will spend more money when a business has excellent reviews, while 86% of them will refuse to buy a product or service from you if your local listings have negative reviews. Not only will reviews have a direct impact on how much your customers spend, but with 93% of them reading reviews to determine if a business is good or bad, they can be the influencing factor as to whether or not customers choose your business.

2019-01-24T01:03:12+00:00May 31st, 2018|Reputation Management|2 Comments

Duplicate Suppression vs Duplicate Reduction: What’s Best for Local SEO?

It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.

2018-12-29T00:14:56+00:00May 23rd, 2018|Local Business Listings|1 Comment

3 Tips to Optimize Review Responses and Boost Local Search Rankings

According to the latest local search rankings factor survey, reviews make up over 13% of how Google and search engines decide to rank businesses in the local search results. Local search engines use signals such as the number of reviews, quality of reviews, and the number of reviews responded to as factors to help determine how a business should rank in comparison to its local competitors.

2018-12-29T00:15:19+00:00May 17th, 2018|Reputation Management|0 Comments

The Enterprise Local SEO Toolkit

Did you know that 50% of customers who do a local search on their mobile phone visit a store within 24 hours? Optimizing for these types of searches, “local SEO”, ensures that your store is the one they are visiting. Since success in the local search results comes down to how your locations perform in their hyperlocal markets, it is important to have a solid local SEO strategy in place. However, if you’re marketing for big brands with hundreds or thousands of locations, it can be challenging to develop a strategy that ensures each one of your locations is being fully optimized.

2018-12-29T00:18:13+00:00May 3rd, 2018|Local SEO|0 Comments

How Local SEO helps Optimize for Omnichannel Marketing and the New Customer Journey

From their first interactions online to making a purchase in-store to the reviews they post after the sale, today’s customers expect a brand to provide superb service at every touchpoint, but currently, 87% of consumers still think brands need to do a better job at creating a seamless shopping experience. The customer’s purchase journey has become even more elaborate and even a bit unpredictable. Customers are popping up all over the place: searching online, reading reviews, engaging on social media, and making purchases in-store.

2018-12-29T00:17:57+00:00May 2nd, 2018|Local SEO|0 Comments

Chatmeter Joins the Top Ranks of Companies with a “World Class” NPS

Customers aren’t looking to buy happiness when purchasing software. Customers are looking for solutions that deliver results. That’s why at Chatmeter, from the very first conversation during Onboarding we’re focused on establishing what “success” looks like for each individual customer and building out a mutual plan to deliver on our promise to achieve those goals. In terms of software, there is much more than just a dashboard. Great software companies are built and managed by people. From the very start, Chatmeter has been committed to making satisfaction and our customers success a priority. That starts with a great team. From the top down, we are dedicated to making our customers successful.

2018-12-29T00:18:55+00:00April 26th, 2018|Local SEO|0 Comments