In order to thrive in the age of the consumer, healthcare systems need to be optimized online. The next steps for any executive in the healthcare industry looking to improve patient satisfaction, retention, and reputation are through a local SEO strategy. This report is a how-to guide for large healthcare systems on new marketing strategies that will help drive local SEO success.
In this Age of the Customer, customers know what they want, but they don’t really care where they get it. Businesses need to ensure their information online is visible in local search results for the non-brand loyal customer. The goal is to be visible. To help businesses navigate these new and possibly uncomfortable waters, we’ve laid out 4 things marketers can do for Local SEO they probably didn’t know about.
93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?
Whether you’re just getting started or you’re looking for a refresher, this dictionary is the ultimate source for every need-to-know term related to local SEO. Here are the definitions to every industry-specific term you may have come across in our past blogs.
Over the past couple of weeks, there have been a lot of chatter on local blogs about Google’s intention to remove anonymous reviews, either pulling the stars out of the rating out of the local knowledge panel or going as far as deleting the reviews altogether.
It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.
According to the latest local search rankings factor survey, reviews make up over 13% of how Google and search engines decide to rank businesses in the local search results. Local search engines use signals such as the number of reviews, quality of reviews, and the number of reviews responded to as factors to help determine how a business should rank in comparison to its local competitors.
As the leader in the local SEO and reputation management space, Chatmeter and it's execs are often sought out for industry news, trend predictions, and industry reports. Here are some of the trending topics and publications featuring Chatmeter.
Did you know that 50% of customers who do a local search on their mobile phone visit a store within 24 hours? Optimizing for these types of searches, “local SEO”, ensures that your store is the one they are visiting. Since success in the local search results comes down to how your locations perform in their hyperlocal markets, it is important to have a solid local SEO strategy in place. However, if you’re marketing for big brands with hundreds or thousands of locations, it can be challenging to develop a strategy that ensures each one of your locations is being fully optimized.
From their first interactions online to making a purchase in-store to the reviews they post after the sale, today’s customers expect a brand to provide superb service at every touchpoint, but currently, 87% of consumers still think brands need to do a better job at creating a seamless shopping experience. The customer’s purchase journey has become even more elaborate and even a bit unpredictable. Customers are popping up all over the place: searching online, reading reviews, engaging on social media, and making purchases in-store.