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About Rachel Larsen

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So far Rachel Larsen has created 97 blog entries.

The Local Brand Report: Reputation’s Role in Healthcare

In order to thrive in the age of the consumer, healthcare systems need to be optimized online. The next steps for any executive in the healthcare industry looking to improve patient satisfaction, retention, and reputation are through a local SEO strategy. This report is a how-to guide for large healthcare systems on new marketing strategies that will help drive local SEO success.

2019-05-21T16:37:54-07:00May 23rd, 2019|Chatmeter|0 Comments

4 Tips to Rank Your Business Higher in Local SEO

In this Age of the Customer, customers know what they want, but they don’t really care where they get it. Businesses need to ensure their information online is visible in local search results for the non-brand loyal customer. The goal is to be visible. To help businesses navigate these new and possibly uncomfortable waters, we’ve laid out 4 things marketers can do for Local SEO they probably didn’t know about.

2019-03-11T22:17:22-07:00March 12th, 2019|Local SEO|0 Comments

9 Violations that Allow Businesses to Remove Negative Google Reviews

93% of consumers read customer reviews before making a decision about a local business. When it only takes 1-3 reviews for 40% of potential customers to form an online decision about a brand, it’s more important than ever that your reviews reflect your business positively and accurately. So what can a business do to make sure their local business listings are free from fake negative reviews?

2019-05-28T16:44:33-07:00January 24th, 2019|Reputation Management|2 Comments

The Ultimate SEO Dictionary

Whether you’re just getting started or you’re looking for a refresher, this dictionary is the ultimate source for every need-to-know term related to local SEO. Here are the definitions to every industry-specific term you may have come across in our past blogs.

2019-01-02T19:58:22-07:00October 2nd, 2018|Local SEO|2 Comments

Duplicate Suppression vs Duplicate Reduction: What’s Best for Local SEO?

It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.

2018-12-29T00:14:56-07:00May 23rd, 2018|Local Business Listings|1 Comment

3 Tips to Optimize Review Responses and Boost Local Search Rankings

According to the latest local search rankings factor survey, reviews make up over 13% of how Google and search engines decide to rank businesses in the local search results. Local search engines use signals such as the number of reviews, quality of reviews, and the number of reviews responded to as factors to help determine how a business should rank in comparison to its local competitors.

2018-12-29T00:15:19-07:00May 17th, 2018|Reputation Management|0 Comments

The Enterprise Local SEO Toolkit

Did you know that 50% of customers who do a local search on their mobile phone visit a store within 24 hours? Optimizing for these types of searches, “local SEO”, ensures that your store is the one they are visiting. Since success in the local search results comes down to how your locations perform in their hyperlocal markets, it is important to have a solid local SEO strategy in place. However, if you’re marketing for big brands with hundreds or thousands of locations, it can be challenging to develop a strategy that ensures each one of your locations is being fully optimized.

2018-12-29T00:18:13-07:00May 3rd, 2018|Local SEO|0 Comments

How Local SEO helps Optimize for Omnichannel Marketing and the New Customer Journey

From their first interactions online to making a purchase in-store to the reviews they post after the sale, today’s customers expect a brand to provide superb service at every touchpoint, but currently, 87% of consumers still think brands need to do a better job at creating a seamless shopping experience. The customer’s purchase journey has become even more elaborate and even a bit unpredictable. Customers are popping up all over the place: searching online, reading reviews, engaging on social media, and making purchases in-store.

2018-12-29T00:17:57-07:00May 2nd, 2018|Local SEO|0 Comments