The Google Maps 2018 Revamp

Posted By Rachel Larsen

the 2018 google maps updates

Google is a dominating force for both organic and local search. Receiving over 3 billion searches daily, It is the most widely used search engine on the internet today. It continues to grow due to its ability to innovate and harness the latest technology in order to improve functionality and enhance the customer experience.

 

At I/O 2018, Google announced some of their most cutting-edge innovations to one of their most rapidly growing products: Google Maps. Maps and location searches are becoming a focal point for Google and other local search providers as the location of things market is expected to skyrocket to $72 billion by 2025.

9 Violations that Allow Businesses to Remove Negative Google Reviews

Posted By Rachel Larsen

Remove Negative Reviews

31% of customers will spend more money when a business has excellent reviews, while 86% of them will refuse to buy a product or service from you if your local listings have negative reviews. Not only will reviews have a direct impact on how much your customers spend, but with 93% of them reading reviews to determine if a business is good or bad, they can be the influencing factor as to whether or not customers choose your business.

Duplicate Suppression vs Duplicate Reduction: What’s Best for Local SEO?

Posted By Rachel Larsen

duplicate suppression vs reduction

 

It is estimated that nearly $10.3 billion worth of sales are lost every year because of confusing, inaccurate, or missing local listing information. Customers searching online for local businesses rely on local search sites like Google, Yelp and Facebook for the accuracy and simplicity they bring to the search process. However, when customers run into problems like duplicate listings, incorrect phone numbers and missing addresses it complicates the entire process.

 

When customers encounter these types of issues it diminishes their trust in the businesses to the point that they look for a new business or even abandon their search all together.

3 Tips to Optimize Review Responses and Boost Local Search Rankings

Posted By Rachel Larsen

Google Confirms Responding to Reviews Will Increase Ranking

 

According to the latest local search rankings factor survey, reviews make up over 13% of how Google and search engines decide to rank businesses in the local search results.

Local search engines use signals such as the number of reviews, quality of reviews, and the number of reviews responded to as factors to help determine how a business should rank in comparison to its local competitors.

Specifically, Google encourages businesses to respond to reviews in order to improve their local SEO. The Google My Business support page states, “Responding to reviews shows that you value your customers and the feedback that they leave about your business.”

The Enterprise Local SEO Toolkit

Posted By Rachel Larsen

 

Did you know that 50% of customers who do a local search on their mobile phone visit a store within 24 hours? Optimizing for these types of searches, “local SEO”, ensures that your store is the one they are visiting.

Since success in the local search results comes down to how your locations perform in their hyperlocal markets, it is important to have a solid local SEO strategy in place. However, if you’re marketing for big brands with hundreds or thousands of locations, it can be challenging to develop a strategy that ensures each one of your locations is being fully optimized.

Chatmeter Joins the Top Ranks of Companies with a “World Class” NPS

Posted By Rachel Larsen

  Customers aren’t looking to buy happiness when purchasing software. Customers are looking for solutions that deliver results. That’s why at Chatmeter, from the very first conversation during Onboarding we’re focused on establishing what “success” looks like for each individual customer and building out a mutual plan to...

View More