Hospitals and outpatient clinics are in a unique position right now. While the COVID-19 pandemic is wreaking havoc on revenue streams, healthcare organizations find themselves sitting under a spotlight. It may feel counterintuitive, but now is the time for healthcare providers to shift marketing into high gear and create novel strategies to right the financial ship.
As the COVID-19 crisis continues to impact millions of individuals everywhere, it also adds a complication dimension for healthcare brand and communications teams. Healthcare marketing teams need to adjust their current brand & communications strategy to be appropriate in light of the COVID-19 crisis. With COVID-19 on everyone’s mind, healthcare marketing teams need to acknowledge the current situation by using trust and empathy to spread the right message, while establishing their voice as a leader in the community. Here are five key points to help maintain your brand in alignment with this shifting focus.
Healthcare technology, health consumer needs, and expectations evolve rapidly, and the quality of your online presence has the ability to directly impact the well-being of individual patients. Add a pandemic to the mix, and it’s easy to see how the information published by a healthcare organization, has the ability to directly affect the health of an entire community.
Around the world, healthcare organizations have shouldered the brunt of the COVID-19 virus. Marketing teams at hospitals and other healthcare organizations are scrambling to understand the impact. Other than constant crisis communication on the website, “what else should we be thinking about?”