2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology. As the big guys bring smart devices and connected capabilities to cars, appliances and robots, hardware and software manufacturers as well as marketers must be equally smart in their strategies to prepare for the new ways customers will engage. These strategies will be essential for creating great experiences that simultaneously offer non-intrusive advertising and useful marketing messages.
With 45 percent of all searches on Google now including local intent (finding nearby businesses) and 84 percent of those local searches resulting in purchases, local search is now the largest weapon marketers can use to increase both store revenues and local brand perception. However, many businesses, and even marketing executives, are not taking enough action to improve their local presence.
SAN DIEGO and LOS ANGELES– January 30, 2018 – Chatmeter, the leader in local search marketing and review management, today unveils its 2018 Retail Reputation Insights Report. Whether it’s Super Bowl weekend, Valentine’s Day, back-to-school shopping or preparing for next year’s holidays, seasonal shopping spikes represent massive revenue opportunities for retailers, chains, hotels and restaurants. However, many national brands struggle to optimize their online channels to increase sales through improved local SEO, sharing positive reviews and frequently updated local listings.
Social media advertisements, sponsoring little league teams, Instagram contests, product giveaways, and even free mobile phone charging stations...when it comes to businesses attempting to drive in more new customers, we’ve just about seen it all.
Sixty-two percent of patients consider online reviews important or very important when making a choice in the healthcare sector. Reviews are extremely influential when you consider that each time a patient decides to come to your office, they read your reviews before making their decision. Now that the internet is becoming such an important place for acquiring clients in the healthcare sector, physicians need to understand what practices they can and cannot use when interacting with current and potential patients over the internet. Make sure you aren't caught in the dark by understanding what the best practices are for interacting with patients online.
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.
In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.