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Collin Holmes

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Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important

Posted by Collin Holmes on Jan, 2018

Opinion: Local search is a weapon marketers can use to increase store revenues and boost local brand perception

Locational data has made headway as the new biggest trend because it provides marketers with clarity

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Topics: Local Search

Fast-Track Your Healthcare Business Past Competitors By Properly Managing Your Reviews

Posted by Collin Holmes on Oct, 2017

SAN DIEGO, CA - October 24, 2017 - As seen on Health IT Outcomes

Sixty-two percent of patients consider online reviews important or very important when making a choice in the healthcare sector. Reviews are extremely influential when you consider that each time a patient decides to come to your office, they read your reviews before making their decision. Now that the internet is becoming such an important place for acquiring clients in the healthcare sector, physicians need to understand what practices they can and cannot use when interacting with current and potential patients over the internet. Make sure you aren't caught in the dark by understanding what the best practices are for interacting with patients online.

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Topics: Review Management

Snapchat’s New Update Creates Huge Possibilities for Local SEO

Posted by Collin Holmes on Aug, 2017

SAN DIEGO, CA - August 15, 2017 - As seen on MarTech Series

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.

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Topics: Local SEO, Social Media

5 Ways Facebook is Moving to Compete in the Local Search Industry

Posted by Collin Holmes on Aug, 2017

SAN DIEGO, CA - August 11, 2017 - As seen on MarTech Series

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.

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Topics: Local Search, Social Media

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