This past August, a survey was conducted online among 583 local business owners throughout the world, most of them being from the United States. They were asked to rank the importance of a number of local search KPI’s (Key Performance Indicators) including: phone calls, search ranking, website traffic, online reviews and ratings, website enquires, citation volume, revenue impact and GMB Insights. Phone calls and search ranking came in first and second, with website traffic and online customer reviews tied for third place.
IMT Residential has partnered with Chatmeter to monitor their property reputation and online listings. The property management company has been using Chatmeter’s reputation and listing accuracy solution to be alerted of resident feedback and identify any inaccurate contact information across 50 properties in 5 states.
As local keywords become increasingly popular among searchers, businesses will [...]
The online media revolution has opened the door to [...]