Facebook, with over 2 billion active users on their social networking platform, has achieved unparalleled success in terms of connecting people and “bringing the world closer together”.
Throughout most of the year, brick-and-mortar retailers reign supreme, capturing about 90% of total sales made in the United States. However, as the holidays roll around, all bets are off. Online super giant, Amazon, continues to grow its authority in the market with Prime memberships now topping over 90 million and consumer surveys predict that shoppers are expected to attribute 51% of their holiday spending to online retailers - which would make it the first time ever to surpass in-store spending.
58% of people say they use their smartphone DAILY to find and search for local businesses, while another 71% say they use local search to find and confirm the location of a business before they visit it for the first time. With customers so often relying on local search and business listings to get them where they need to go, it’s critical that your information is accurate and consistent across the web.
Is brand loyalty becoming a thing of the past? Over 40% of Americans will stop shopping with a brand after just two bad experiences. What's even more interesting? 25-50% of a brands highest spending customers also shop with its competitors.
Technology has long been the catalyst for business growth and development. POS systems help automate sales processes, CRM software facilitates customer retention and drives monetization, and the latest, beacons, now enable retailers to provide hyper-targeted, proximity-based experiences for their customers.
Products and services exist to solve a problem, enhance the consumer's life and make tasks easier. This concept is why between 80 and 85% of consumers are using search to find local products and services - local search applications (Google Maps) have been designed to make our lives easier.
Over 80% of people now search the web to find local information, that's up 30% from just about 5 years ago. The concept of local search and the frequency by which customers use it to find and discover local businesses has exploded over the recent years, but customers are just begining to learn how effective it really is.
With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.
Together, smartphones and the internet have placed an endless amount of information literally in the hands of consumers. People have become accustomed to finding the answers to any problem at a moment's notice.
The term “Customer Experience” gets thrown around a lot these days. Improving it is seen as a competitive differentiator and it has even become the number one priority for a number of businesses. The only problem is, many businesses lack the information needed to understand what changes are actually going to make the experience better for their customers.