How to Navigate The Local Search Ecosystem and Defend Against Dirty Data

Posted By Brandon Martinez

 

Mobile “where to buy” searches have grown 85% since 2015, 1 in 2 smartphone owners used local search to decide where to eat in the last 4 weeks, and according to Google, every month, people visit 1.5 billion locations related to what they searched for on Google. The local search industry is booming, however, as it continues to grow so too does its complexity.

Enterprise Local SEO: How Big Brands Compete on a Local Level

Posted By Brandon Martinez

Enterprise Local SEO

55% of consumers choose to shop local rather than with large chains simply because they “love supporting local businesses”.

Enterprises vs. SMB’s: this is the unsung story about enterprise and multi-location businesses that no one is talking about; enterprises are losing ground against the boutiques, mom-and-pops and local retailers as more and more customers hop on the “Buy Local” bandwagon.

Google Joins Chatmeter in the Mission to Ensure Review Legitimacy

Posted By Brandon Martinez

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After Yelp announced it’s new review solicitation penalty in November, companies are now talking about the pros and cons of inorganic review creation and the risks it puts on the local search industry as a whole. The act of asking for reviews has raised many questions about who is policing the review industry and actively stopping companies from “gaming” the system or offering customers incentives for leaving positive reviews.  Google has joined the governing force, Yelp, Chatmeter, and many others by updating their policies to ensure review legitimacy on their search directories, platforms, partners, and customers globally.

Google Joins the Fight Against Review Solicitation

Posted By Brandon Martinez

 

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In Q4 of 2017, 25% of Google’s business reviews had no actual review content and only gave a star rating. Contrast that with Yelp, in which 99% of reviews had valuable content longer than 50 characters. While Google tops the leaderboard in terms of the sheer number of reviews collected, the quality of those reviews has been a cause for concern as of late.

How to Survive the Amazon Takeover with Local SEO

Posted By Brandon Martinez

Survive Amazon Takeover

Sure, nearly 90% of all retail sales are still made at physical locations, but that doesn’t mean retailers across the board aren’t feeling pressure from the exponential growth of eCommerce. With Amazon leading the charge, brick-and-mortar retailers are feeling the squeeze as customers have begun to divert an increasing share of their wallets towards shopping online.

6 Reasons to Focus on Local SEO in 2018

Posted By Brandon Martinez

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In 2017, over 40% of consumers used local search to find nearby businesses at least once a week and 12% used it daily. While customers have begun to view local search as the go-to tool for discovering local businesses, many of the businesses themselves have yet to place the emphasis on local that is necessary for turning it into a profitable, traffic driving system.  

Health Check: How To Analyze your Local SEO Success in 2018

Posted By Brandon Martinez

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Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers’ lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.