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Brandon Martinez

Brandon is a recent Marketing graduate from San Diego State University. He is responsible for writing innovative and creative content to help educate businesses on the world of local search and build success online.
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Recent Posts

Health Check: How To Analyze your Local SEO Success in 2018

Posted by Brandon Martinez on Jan, 2018

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Whether it’s on Google Maps, Facebook Places or Yelp, over 40% of consumers use the internet to find local businesses every week. Local search has become a prominent aspect of customers' lives. No matter what they are looking for, when they need a business with a physical location, their search and discovery process lives online.

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Topics: Local SEO

6 Reasons to Focus on Local SEO in 2018

Posted by Brandon Martinez on Jan, 2018

In 2017, over 40% of consumers used local search to find nearby businesses at least once a week and 12% used it daily. While customers have begun to view local search as the go-to tool for discovering local businesses, many of the businesses themselves have yet to place the emphasis on local that is necessary for turning it into a profitable, traffic driving system.  

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Topics: Local SEO

Preparing for Google's Mobile-First Mindset and Local SEO Success

Posted by Brandon Martinez on Dec, 2017

When it comes to staying on pace with the latest in online trends, brick-and-mortar businesses seem to be one step behind search engines and even further behind the consumers they serve. Over 77% of Americans own smartphones, nearly 60% of all their searches are initiated on mobile devices, and Google has finally made the transition from Mobile-Friendly to Mobile-First! Yet 29% of small businesses don’t even have websites and even fewer have websites that are truly optimized for mobile devices.

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Topics: Local SEO

The Rise of Social Local Search | Updates on Snapchat, Instagram & Facebook

Posted by Brandon Martinez on Dec, 2017

The online landscape is changing as record shares of Americans (77%) now own smartphones, giving them on-demand access to the world wide web wherever and whenever they need. However, more than just web enabled, smartphones are home to some of the most widely downloaded social networking, local search and review platform applications like Facebook, Google Maps and Yelp, which have turned phones into more of a mobile supercomputer than a device for calling and texting.

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Topics: Local Search, Social Media

The Launch of Facebook Local Search is Here!

Posted by Brandon Martinez on Nov, 2017

Facebook, with over 2 billion active users on their social networking platform, has achieved unparalleled success in terms of connecting people and “bringing the world closer together”.

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Topics: Local Search, Social Media

4 Tips to Optimize Local Listings and Drive In-Store Traffic

Posted by Brandon Martinez on Nov, 2017

58% of people say they use their smartphone DAILY to find and search for local businesses, while another 71% say they use local search to find and confirm the location of a business before they visit it for the first time. With customers so often relying on local search and business listings to get them where they need to go, it’s critical that your information is accurate and consistent across the web.

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Topics: Local Business Listings

Use Local SEO to Compete with Amazon this Holiday shopping Season

Posted by Brandon Martinez on Nov, 2017

Throughout most of the year, brick-and-mortar retailers reign supreme, capturing about 90% of total sales made in the United States. However, as the holidays roll around, all bets are off. Online super giant, Amazon, continues to grow its authority in the market with Prime memberships now topping over 90 million and consumer surveys predict that shoppers are expected to attribute 51% of their holiday spending to online retailers - which would make it the first time ever to surpass in-store spending.

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Topics: Local SEO

How to Build Brand Loyalty with a Local SEO Strategy

Posted by Brandon Martinez on Oct, 2017

Is brand loyalty becoming a thing of the past? Over 40% of Americans will stop shopping with a brand after just two bad experiences. What's even more interesting? 25-50% of a brands highest spending customers also shop with its competitors. 

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Topics: Local SEO

Fortune 500 Marketers Weigh in on Local SEO and More Top Tech Solutions for Retailers

Posted by Brandon Martinez on Oct, 2017

Technology has long been the catalyst for business growth and development. POS systems help automate sales processes, CRM software facilitates customer retention and drives monetization, and the latest, beacons, now enable retailers to provide hyper-targeted, proximity-based experiences for their customers.

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Topics: Local SEO

5 Ways Local Brand Management Helps Businesses Acquire New Customers

Posted by Brandon Martinez on Oct, 2017

Social media advertisements, sponsoring little league teams, Instagram contests, product giveaways, and even free mobile phone charging stations...when it comes to businesses attempting to drive in more new customers, we’ve just about seen it all.

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Topics: Local Brand Management

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