Alex Ross

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So far Alex Ross has created 75 blog entries.

What is NAPWCHD?

When it comes to keeping online listings up-to-date most local SEO experts refer to the acronym NAP which stands for Name, Address, and Phone Number. However, it’s becoming more and more apparent that a complete and accurate listing needs more than just NAP presence. We’d like to introduce you to the acronym NAPWCHD.

2019-03-11T20:43:44-07:00December 6th, 2018|Local Business Listings|0 Comments

The 2018 Local Ranking Factors

As we roll into the last month of the year, we have some new insight into Google’s local ranking factors. In a yearly survey by Darren Shaw of Whitespark, he rounded up the 8 most important local ranking factors and broke it down by importance. The results of this survey create a benchmark for how the industry recommends brands optimize for local search. Here’s a look at how the Local Ranking Factors have changed and how it affects your local SEO strategy for 2019.

2018-12-28T23:54:57-07:00December 4th, 2018|Local SEO|0 Comments

Giving Tuesday – Non Profits and Local SEO – Goodwill v Salvation Army

Each year, around Thanksgiving and Giving Tuesday, there is a huge spike (+300%) in search queries for keywords around making donations. This trend is consistent every year, showing there is a large number of people looking to make donations during the season of giving. More recently, as mobile has grown to become the #1 device for search, we can see an increase in people using mobile to make on-the-go searches for donation centers. This brings into question, are donation centers optimizing their brand for local search in order to be found during the biggest days of giving?

2019-01-02T19:53:04-07:00November 27th, 2018|Local SEO|0 Comments

Chatmeter Cares: We Built A Home!

At Chatmeter, we jump at the chance to give back. Whether we’re donating toys to a children’s hospital, collecting cans for the San Diego Food Drive, or building homes for those who need it most, we’re always looking for ways to make a difference, however, we can. At the beginning of this month, a group from Chatmeter headed down to Mexico to build a home for a deserving family with Baja Bound.

2019-01-02T19:53:26-07:00November 20th, 2018|Chatmeter|0 Comments

How to Optimize Keywords For Voice Search

One of the biggest differences between Search Engine Optimization (SEO) and Voice Engine Optimization (VEO) can be found in the types of keywords used. A strong keyword strategy is essential for any brand that wants to be found online. As we shift towards a voice-first world, brands need to make sure their keywords are evolving as well.

2019-01-02T19:54:13-07:00November 13th, 2018|Local SEO|0 Comments

How To Keep Up With Google Maps Updates

With so many feature improvements and updates to the algorithm, keeping your business listings optimized on Google Maps might seem overwhelming. Here’s a look at some of the latest feature additions to Google Maps and what you can do to keep your listings optimized no matter what updates occur.

2019-01-02T19:54:38-07:00November 8th, 2018|Industry News|0 Comments