Alex Ross

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So far Alex Ross has created 72 blog entries.

How Google’s Latest Update is Fighting Fake Business Listings

The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.

2019-06-25T16:13:16-07:00June 26th, 2019|Industry News|0 Comments

The History of Online Business Reviews

Since the introduction of online local business reviews in 1999, the impact reviews have had on businesses and consumers alike has grown over time. Today, 20 years later, reviews are the most powerful marketing tool a brand has. Let’s take a look at how reviews have changed throughout the years and why online reviews are so important to a brand’s longevity.

2019-06-21T13:39:06-07:00June 20th, 2019|Reputation Management|0 Comments

5 Reasons Brands Need to Rethink Their Social Media Strategy for 2020

Since the creation of Facebook in 2004, social media has grown to over 3.25 billion users across the globe. However, in the United States, this past year marks the first year since the creation of social media that we’ve seen stagnant growth in user adoption. For brands that rely on social media marketing to reach their customers, now may be a good time to take a step back and reassess your approach to social media.

2019-06-12T10:00:09-07:00June 11th, 2019|Social Media|0 Comments

From Q&A to Suggested Edits, Why GMB is the CMO’s New Nightmare for Brand Consistency

The number of features being added to GMB profiles is turning into a CMO’s nightmare. Why? Many of these features are threatening brand consistency by encouraging user-generated content. The last thing any marketer wants is the spread of inaccurate information about their brand, unfortunately, some of these GMB features are posing a threat that many brand’s don’t know how to protect against. Here’s a look at why brand’s need to have a strategy in place for safeguarding the integrity of their GMB listings.

2019-05-13T11:36:30-07:00May 13th, 2019|Local Business Listings|0 Comments

Local SEO Do’s and Don’ts When Acquiring New Business Locations

There is nothing we love more than hearing our customers are expanding and acquiring new business locations. Often, this is through acquisition. For a brand, acquiring a competitor’s business can be a very exciting time but it also requires a lot of rebranding strategies, particularly when it comes to local SEO. Here is our list of Local SEO do's and don'ts when acquiring new business locations.

2019-04-30T10:15:29-07:00April 30th, 2019|Local SEO|0 Comments

The Problem With Fake Reviews And How to Stop Them

One of the biggest reputation killers (or boosters) is fake reviews. As a company dedicated to fighting inauthentic reviews, review gating, and brands that aren’t CRFA compliant, we are always working to keep our clients safe from the damaging effects of fake reviews. Google, Amazon, and Yelp are all big players in consumer reviews but unfortunately, they are not able to catch every fake review. That’s why we always encourage businesses and consumers to stay vigilant in spotting fake reviews.

2019-04-23T18:26:16-07:00April 25th, 2019|Reputation Management|0 Comments

7 Local Content Ideas Any Brand Can Use

If you’re in marketing then you know that content is king. Oftentimes multi-location brands forget that unique local content is just as important as national content. In order to help you create relevant local content, we’ve gathered 7 examples of local content that any brand can recreate.

2019-04-16T22:15:07-07:00April 16th, 2019|Local SEO|0 Comments