The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.
Since the introduction of online local business reviews in 1999, the impact reviews have had on businesses and consumers alike has grown over time. Today, 20 years later, reviews are the most powerful marketing tool a brand has. Let’s take a look at how reviews have changed throughout the years and why online reviews are so important to a brand’s longevity.
Since the creation of Facebook in 2004, social media has grown to over 3.25 billion users across the globe. However, in the United States, this past year marks the first year since the creation of social media that we’ve seen stagnant growth in user adoption. For brands that rely on social media marketing to reach their customers, now may be a good time to take a step back and reassess your approach to social media.
Last week, we put on a webinar giving you insight into how brands can build consumer engagement through Google My Business (GMB). We had so much interest during the webinar we thought we would go further in-depth as to what businesses can do to protect their brand consistency all while building engagement through Google My Business.
The number of features being added to GMB profiles is turning into a CMO’s nightmare. Why? Many of these features are threatening brand consistency by encouraging user-generated content. The last thing any marketer wants is the spread of inaccurate information about their brand, unfortunately, some of these GMB features are posing a threat that many brand’s don’t know how to protect against. Here’s a look at why brand’s need to have a strategy in place for safeguarding the integrity of their GMB listings.
From our "Ask the Experts Webinar", your FAQ's were answered live. Here is a list of the faq's as well as other questions we didn't have time to cover.
There is nothing we love more than hearing our customers are expanding and acquiring new business locations. Often, this is through acquisition. For a brand, acquiring a competitor’s business can be a very exciting time but it also requires a lot of rebranding strategies, particularly when it comes to local SEO. Here is our list of Local SEO do's and don'ts when acquiring new business locations.
One of the biggest reputation killers (or boosters) is fake reviews. As a company dedicated to fighting inauthentic reviews, review gating, and brands that aren’t CRFA compliant, we are always working to keep our clients safe from the damaging effects of fake reviews. Google, Amazon, and Yelp are all big players in consumer reviews but unfortunately, they are not able to catch every fake review. That’s why we always encourage businesses and consumers to stay vigilant in spotting fake reviews.
Google recently began rolling out “Short Names” for Google My Business (GMB) profiles. Here is everything you need to know about the new GMB Short Names and how to get your own.
If you’re in marketing then you know that content is king. Oftentimes multi-location brands forget that unique local content is just as important as national content. In order to help you create relevant local content, we’ve gathered 7 examples of local content that any brand can recreate.