Today, 89% of people search for a local business on their phone at least once a week. 76% of those people will visit that business within 24 hours. Because so much offline traffic is coming from people conducting online searches, your listing accuracy and presence are vital to the success of your business. Here is everything a brand needs to include in their online business listings.
Today, there are over 750,000 franchises in the US. The franchise model is one of the most successful business models with historically higher success rates over any independent small business. Much of that success has to do with brand consistency. Here are 6 tools to help promote brand consistent reputation management for franchises.
This week, Chatmeter will begin rolling out new enhancements to the Social Suite including the addition of Google Q&A. In this latest update, we have made it even easier for multi-location brands and agencies to engage with customers. Here’s a look at all the updates to our Social Suite.
In the 5 years since Amazon introduced the first smart speaker, we’ve learned a lot about how voice assistants work and the benefits they offer to the brands looking to reach consumers through voice. Here’s a look at the differences between Amazon Alexa and Google Assistant for brands.
Consumers are asking questions, is your business answering? 2 years ago, Google My Business (GMB) launched a public-facing Questions and Answers feature to the GMB Profiles and since then consumers have asked and answered millions of questions. Don’t let uninformed consumers take control of your brand’s reputation, here are our best practices for managing Google Q&A.
Chatmeter has been growing like crazy lately, and with that has come some pretty exciting news stories on our company. In case you haven’t had a chance to check out all the great things Chatmeter has been a part of in the past few months - here’s a recap.
Amazon Prime Day has ignited an annual retail sale often referred to as “Black Friday in July”. This two day event by the eCommerce giant has become so popular that it’s sparked brick-n-mortar competitors to take advantage of the event through sales of their own. In a time when many believe traditional retail is dead, the following brands are showing why brick-n-mortar stores have advantages eCommerce brands can’t.
In case you haven’t heard, Amazon Prime Day starts July 15th. With deals lasting up to 36hrs, Prime Day has become almost as popular as Black Friday. Unfortunately, many brick-n-mortar stores believe that this event will deter shoppers from making purchases in-store. However, this isn’t exactly true.
The Wall Street Journal posted an article exposing an estimated 11 million fake business listings on Google Maps. That same day, Google released both a response to the article and updates to Google My Business (GMB). For the real businesses that are dealing with fake listings on Google Maps, these updates may not prevent fake listings but they do appear to help Google and consumers alike differentiate the real from the fake listings.
Since the introduction of online local business reviews in 1999, the impact reviews have had on businesses and consumers alike has grown over time. Today, 20 years later, reviews are the most powerful marketing tool a brand has. Let’s take a look at how reviews have changed throughout the years and why online reviews are so important to a brand’s longevity.