When it comes to SEO, both organic and local SEO are equally important for any business looking to drive more in-store traffic. Both organic and local SEO play their parts in getting your brand visible online so let’s take a look at how exactly they do this.
Let’s face it, there is so much marketing news to keep up with how do you know what’s actually worth reading? To make it easy to keep up with the world of local search and reputation, here’s everything currently on our reading list. Grab a cup of coffee, find a comfy seat and catch up on all the need-to-know marketing trends and predictions.
There are over 1 billion users on Instagram and 200 million of them are using the app to visit a brand’s page at least once a day. So why are brands sending all their users to a single brand Instagram account? Setting up local Instagram business accounts for each store can provide more benefits than a brand may realize and here’s why.
Brick and mortar stores are not dead. In fact, we’re hearing from a few of our partners their in-store foot traffic is doing so well that they’re looking to expand. If you’re one of the many brands looking to add additional locations this year, there are a few ways you can build up your local SEO presence before your storefronts even open.
Healthcare providers have a duty to provide patients with immediate information about their hospitals, doctors, pharmacies, and any other services under their corporation. 21% of people use online search to find a hospital or doctor while 80% of Americans use search to research a wide variety of healthcare information according to the Pew Internet & American Life Project. In an online-first world, it’s more important than ever for healthcare providers to maintain and optimize their local business listings.
We often get asked, does responding to google reviews actually help local SEO? And what is the importance of responding to reviews? It’s about time we settle the debate of how reviews help local SEO and rankings once and for all. These days, 88% of consumers trust online reviews as much as personal recommendations. Think about it, when was the last time you didn’t read the reviews about a business before visiting for the first time? Reviews impact the success of a business more than most brands realize. When 97% of consumers say reviews influence their buying decision, review management has to be a top priority for every consumer-facing business.
Here at Chatmeter, we’ve helped to create millions of local business listings which is why we’ve put together a checklist to help any brand looking to claim and optimize their GMB listing. Whether you have one business location or hundreds, it’s important to know how GMB listings are created.
How accessible is your financial institution to your customers? In the past two years, Google has seen a 900% increase in “near me tonight/today” searches. This rise in “near me” searches shows just how important it is for financial institutions to have accurate and high ranking business listings.
There are quite a few different mapping applications available for users from Google Maps, to Apple Maps, and Waze. Unfortunately, as a business, you don’t have a choice over which mapping application your customers use. That means you need to keep your listings updated on every mapping application in order to keep your brand optimized for local search.
The voice search revolution has arrived. 75% of smart speaker users and 69% of mobile or embedded voice assistant users conduct voice searches daily or weekly, according to a 2018 Accenture study. It’s estimated that by 2020, 50% of all searches will be conducted via voice. Is your business prepared for this change in search trends?