How accessible is your financial institution to your customers? In the past two years, Google has seen a 900% increase in “near me tonight/today” searches. This rise in “near me” searches shows just how important it is for financial institutions to have accurate and high ranking business listings.
Consumers have been searching for local businesses online long before COVID-19. But ever since the pandemic, more and more consumers are turning to local search to make decisions about local businesses. 83% of U.S. shoppers admitted the pandemic has changed the way they shop. As marketers look to increase customer acquisition now that businesses are starting to fully reopen, it’s important to understand how COVID-19 has impacted local search.
If you’re like us here at Chatmeter, you’ve probably binged a lot of shows this year. One of the shows we were sad to see end this year is Schitt’s Creek. The characters of Schitt’s Creek not only provided us with hilarious comedic relief, but they also taught us a thing or two about owning a business. This got us thinking, how would Schitt’s Creek characters respond to online reviews?
Google Maps ‘Live Busyness’ Feature and Other Need-To-Know Updates From Google’s Search On 2020 Event
Last week, while Chatmeter hosted its own virtual event, Pulse 2020, Google announced some major updates during its Search On 2020 event on October 15th. Here is a look at the updates and new features coming to Google that will make the biggest impact for local businesses.
Google’s latest Google My Business (GMB) update comes as a win for businesses using local listing management tools to keep their business hours up-to-date. A couple of weeks ago, Google started displaying notices on GMB profiles notifying searchers of the last time the business hours were updated. Now it looks like these notifications are here to stay.
In Chatmeter’s most recent report, The Road to Reopening, we found that businesses dropped an average of .27 stars in overall star rating. Some industries falling as far as half a star. Now that we’re seeing a second and much stronger wave of Coronavirus cases, businesses are bracing for impact. Brands already have a lot of work ahead of them when it comes to building back up their reputation from the first wave of COVID-19, what’s the best way for brands to protect their reputation during the second wave?
If there’s anything SEO and Marketing professionals have learned from the pandemic, it’s that Google truly is the “new homepage”. With the rise of zero-click searches, many consumers don’t go beyond the Google search engine results pages (SERP) to find out local business information. This is why in a time when much is unknown, it’s vital that brands take control of their online presence before consumers even reach their website.
The LocationHQ mobile app gives Chatmeter users access to key features from the Chatmeter dashboard. Users can now monitor their reviews and update their listings no matter where they are. The app is designed to give every user better access and more control over the locations they manage, from business hours to review responding.
One of the best tools that come with a Google My Business (GMB) listing is Insights. GMB Insights give you a behind the scenes look at how your customers interact with your GMB listings. There is a vast amount of data to be found within Insights, here’s a look at what the data means, how you can use it, and the limitations that come with GMB Insights.
Our latest edition of the Local Brand Report: Reputation’s Role in the Grocery Industry originally took a look at how well grocery brands were prepared to keep up with industry changes and new competition. However, in recent weeks, the grocery industry has found itself on the frontlines of a global pandemic. Many grocery stores reacted to the pandemic in admirable ways, despite facing unprecedented new challenges.