Chatmeter Blog

admin

Recent Posts

Closing a Store? Don't Forget Your Local Listings

Posted by admin on Nov, 2017

A record amount of brick and mortar stores are predicted to close in 2017. Retailers across the United States have announced plans to shutter more than 6,700 stores this year. That would top the previous all-time high of 6,163 store closings that occurred in 2008.   

There are a lot of I’s to be dotted and T’s to be crossed in the event of a store closure and sometimes things can get overlooked. But while you move on to more profitable endeavours, there is one item that needs to be crossed off your to-do list. You must address the store closing on your local listings; should you forget, what was once a store closure will now continue to loom over your brand like a black cloud.

Read More

Topics: Local Business Listings

Instagram entering local search via new business pages

Posted by admin on Jun, 2016

Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.

Read More

Topics: Local Search, Social Media

Google+ relaunch means you should be refocusing your Local SEO strategy on Google Maps

Posted by admin on Feb, 2016

 

In November, Google responded to user feedback with a newly designed Google+. It’s streamlined and has an emphasis on communities and collections. The company rebuilt it across all mediums. So the site is consistent and easy to use on any format. However, your local business should continue to direct customers to Google Maps.

Read More

Topics: Google, Local SEO

Bing increases their share of the local search market

Posted by admin on Jan, 2016

Microsoft and AOL’s 10-year contract is official. Bing now powers AOL’s web, mobile and tablet search. As of January 1st, AOL is displaying paid search ads and algorithmic organic search results from Bing. According to Microsoft, Bing is now the source of approximately a third of U.S. PC Internet searches.

Read More

Topics: Local Search

Google is Shifting Away from Google+ Pages. Your Local Listings and Online Customer Reviews Will Be Affected.

Posted by admin on Jan, 2016

For months, Google has been making an effort to phase out the association between Google+ and Google Maps. Google+ pages don’t even appear in most search results anymore and listings are automatically pointed to Google Maps.

Read More

Topics: Google, Local Business Listings, Review Management

Get Ready - Facebook Testing a Real Local Search Site!

Posted by admin on Dec, 2015

With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away.  Although it has been live for close to a month, Facebook has yet to promote their  new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.

Read More

Topics: Local Search, Social Media

What are the Most Important Local Search KPI's According to Local Business Owners? They Ranked them by Importance. Website Traffic and Online Review Monitoring Tied for Third. Which Metrics Took the T

Posted by admin on Dec, 2015

This past August, a survey was conducted online among 583 local business owners throughout the world, most of them being from the United States. They were asked to rank the importance of a number of local search KPI’s (Key Performance Indicators) including: phone calls, search ranking, website traffic, online reviews and ratings, website enquires, citation volume, revenue impact and GMB Insights. Phone calls and search ranking came in first and second, with website traffic and online customer reviews tied for third place.

Read More

Topics: Local Search, Local SEO

Has Pinterest Just Become a Notable Player in the Realm of Local SEO?

Posted by admin on Nov, 2015

Pinterest just added location data to its current Place Pin service feature, with listings and reviews powered by Foursquare. With their extensive reach, this just became another key site for your business to monitor. As they continue to enhance their Place Pins with valuable and accurate business information, Pinterest gains momentum as a social media site that can drive awareness and traffic to your stores in the complex world of local search.

Read More

Topics: Local SEO, Social Media

American Blue Ribbon Leverages Customer Experience Through Utilization of Review Management

Posted by admin on Oct, 2015

American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.

Read More

Topics: Review Management

Zomato May have Just Stole the Restaurant Local SEO Market with One Purchase...

Posted by admin on Oct, 2015

As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato?  How can they easily buy out an online monster in the world of Restaurant Local Search?  Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.

Read More

Topics: Local SEO

Subscribe to Email Updates

Recent Posts