These days, the whole world can instantly hear half-truths and complete lies. On average, someone only needs to be told something three times before they believe it. How many times can an angry customer write a negative post or review?
- Four out of five people trust an anonymous online review as much as they would the personal assessment of a trusted friend.
- The vast majority of consumers do online research before making a purchasing decision. This gives tremendous and possibly unwarranted significance to those anonymous online reviews.
- Thirty customers can be lost with every bad review.
- Two-thirds of all harassment, both to businesses and individuals, originates from apps and social media.
Reputation and revenue are inextricably linked in today's world. A problem in one location can appear on the local news or even attain national prominence, affecting the entire business. Any business needs to know if there’s an online issue with their product or service, as potential customers will certainly do their research (especially if it’s a significant purchase) . One bad customer service experience that used to only have local significance can suddenly go viral, creating a public relations nightmare.
The Flip Side
The flip side of online reputation management is learning about the good stuff. It’s equally important to know why customers are buying the product and which features triggered a buying decision. What are customers saying about a new product or service? What is currently trending that can impact the business by pointing to a new revenue stream?
Knowledge has never before been as widely available as it is on the Internet today. The problem is that it can easily become too much of a good thing. No one has the time to keep track of everything that they should, even knowing how important it is that they do so. In fact, without assistance, it’s impossible to know from minute to minute what’s been said. Good or bad, both can fall through the cracks.
The solution is a win-win revenue boost. Your clients really need effective online reputation management. Your agency can provide that with Chatmeter’s white label review management platform. Even better, your agency will be able to differentiate itself from the competition
as the provider of this valuable management software. No enterprise can either fix a customer issue or take advantage of an opportunity unless they know about it. Chatmeter’s exclusive white label reputation management platform provides an efficient and cost-effective solution.