Oh No! The social media giant Facebook has changed! Not to worry, this does not mean businesses have to change their entire social media strategies because Facebook did away with “Check-ins”, but did they really?
A couple of weeks ago Facebook was said to change some key features of its platform. Some of the changes made were page privacy, ads to target interests, location tags (Location tagging means that people can tag statuses, pictures, and people with their exact location and they do not have to be on a mobile device.) and recommendations on place pages. Rumors were that Facebook was also removing check-ins and places, but it seems that they haven’t done either yet.
FOHBOH® & CHATMETER DISRUPTS BILLION DOLLAR MYSTERY SHOPPING INDUSTRY WITH FOHBUZZ
THE FIRST SOCIAL MEDIA GUEST SATISFACTION REPORT CARD
FOR IMMEDIATE RELEASE: SAN JOSE, CA, August 17, 2011. FohBoh, Inc. (fohboh.com) announced today the release of FOHBuzz SnapShot®, the first Social CRM reporting tool that promises to make restaurant operators smarter and more successful using real-time, guest satisfaction analysis on-demand. FOHBuzz SnapShot takes aim directly at the billion dollar mystery shopping industry to help both chain and independent restaurateurs access real-time “crowd-sourced” reviews and opinions to better manage guest satisfaction, gauge social media marketing efforts while building loyalty and manage their online reputations.
“For the first time, restaurants will be able to order up a report, tap into customer sentiment in near real-time, to learn (a) what their customers think and say about them for any single restaurant location; and (b) learn how effective their local social media marketing efforts are working, represented by the FOHBuzz Score™” said Emerald Reilly, Senior Social Media Analyst and Product Manager at FohBoh. FOHBuzz SnapShot can be accessed exclusively through the FohBoh.com restaurant community and is only available to registered FohBoh.com members for just $25 per report beginning August 15, 2011.
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“It’s a bird”! “No, it’s a plane”! “No, it’s another Social Media site”! “What are we going to do with this”?! This may be what local businesses are saying about Google + when they heard about the new social media site. Google + is a modernized Facebook. It takes staying connected to an all new technological level. Between the group video chats, huddles, and the automatic picture uploads, Google+ could take social media to the next generation.
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Facebook has finally implemented a daily deals program of their own. As we all know, Daily Deal sites have taken the Internet by storm and numerous sites are running deals in nearly every big city in the USA. Now Groupon and Living Social are the top Daily Deal sites, but who knows, maybe Facebook’s new addition will push them to the top! There are now hundreds of daily deal platforms, but its very likely the reach of these platforms will be a key to successfully delivering customers in a scalable and impactful way.
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Facebook has recently made changes to make Facebook pages easier to use for small businesses. Let’s face it, setting up a Facebook page, can be a little confusing for some less savvy business owners. When initially setting up a Facebook account for business purposes, many business owners don’t realize and set up a personal profile page.. We have seen that about 20% of SMB businesses that have registered for chatmeter and provided us with their Facebook URL have setup these personal profile pages. The problem with this is that only “friends” of this business can see the valuable posts, updates, feeds, and information that the business owner is providing. Which means potential consumers are “out”…that’s not good. Also these individual profile pages do not allow you to add your listing information (Name, Address, Phone Number), which can provide a valuable citation (reference to your business and website from an external site…Facebook.) . These citations are important because they provide more credibility, especially from a popular site like Facebook..
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There are two different Facebook pages that you should know about if you’re serious about social media marketing. First is the Facebook Fan page. Any type of business can create a a business page that can be used to accumulate fans, post new status messages, and manage a variety of tabs like you see in the image below: 
Continue reading “Merging Facebook Places with Facebook Fan Pages” »
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