Google has recently updated its Place pages by removing third party online reviews. There are a variety of reasons for this, but one significant reason is likely due to an ongoing anti trust suit filed against Google. One of the issues was that Google places used reviews from Yelp, Tripadvisor, and other review sites which helped Google provide more value for the places product. But the bigger issue was when Google then started showing Google Places higher up in the rankings over these same sites they were pulling content from. In addition, the recent explosion in review generation on google directly is a contributing factor (“we don’t need your stinkin’ reviews!”). Not anymore anyway.
Online Review Management in the new world: 3rd party reviews disappear from Google Places
New and Improved Local Search Marketing Tool; Bing Business Portal
Bing has recently been working on changing the way in which their Business listings are claimed and presented. What was originally the “Local Listing Center” is now being converted to the “Bing Business Portal” (BBP). This is good news for local business owners because Bing is making changes to make listings on their site more efficient for local businesses.
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How Does Google Places Select SERP Reviews?
It’s the question everyone seems to be asking: how does Google choose the reviews that are displayed prominently on Google Places and Google Maps? For example, when searching for “San Diego Restaurants” on Google Places, each Place on page 1 is displayed with a single review as a summary of the business:
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Understanding the Most Important Local Search Ranking Factors
According to local search marketing experts like David Mihm, there are dozens of factors that effect local search rankings. For many small business owners, this may sound overwhelming. Don’t fret. We’ve outlined the most important factors that determine your local search rankings in the Google 7-pack, Yahoo’s local business listings, and Bing’s local business listings. The Most Important Local Search Ranking Factors:
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