San Diego,CA. — October 31, 2016 — Chatmeter is partnering with Yelp Knowledge to integrate Yelp reviews into Chatmeter’s local brand management platform, which currently analyzes reviews, rankings and listings for over 1,000,000 storefronts across the US. This partnership gives Chatmeter the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites. This will make it simpler than ever for Chatmeter’s customers to manage their brand presence in a fragmented media and local listings landscape.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
Last week, Google announced they will be replacing their former City Experts Program with a new program called Local Guides that will go into effect on February 16, 2015. The former program, City Experts was used to encourage Google+ users to become more active in writing local business reviews. Users who have written at least 50 high quality reviews and then maintain at least 5 reviews/month are invited into a Google+ community of other reviewers. In addition, they also receive local discounts, free Google merchandise, and invitations to special local events (Google Plus Daily).
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
Review based websites, like Yelp and TripAdvisor, have always been popular with customers when it comes to picking products and service. They give the customer the opportunity to read what people just like them think of something. They aren’t hearing the bias reviews of the company; they are hearing it from the people who actually use the product/service. 84% of Americans say online reviews have an influence on their decision to purchase a product or service. This statistic makes review management that much more important.
Back in September, Apple released its much anticipated iPhone 5, and with that, iOS 6. Consumers were quick to notice that the familiar and reliable Google Maps was replaced with Apple’s own Maps app. Initial excitement about the app quickly turned into disappointment. Consumers noticed that there were location mistakes, distorted images, and incorrect company information.
This is a great question and we all have pondered the answer. At times, we all have had some idea about how Yelp actually ranks busineses, from the amount and quality of reviews that a business has, to the categories that the businessis listed under and even to the relevance of keywords in reviews. These are all very common but we all know that there is more to it. The article Yelp Ranking Fators really divesin to some of the other factors Yelp appears to use to determine how a business is ranked.
Topics: Internet Marketing, Local Search, Local Business Listings, Local Search Rankings, Monitoring Online Reviews, Online Marketing, online marketing, Reputation Management, Reputation Monitoring, Reviews, Yelp
Google has recently made a significant change to its "places" review layout. Google is no longer displaying a mix of reviews from Google Maps users and reviews from other 3rd party online directories. Now, they are grouping all reviews from 3rd party online directories in a section called “Reviews from around the web” with just one review listed on each directory and a link to visit the directory to view more reviews about that particular business. Just below that, visitors can see reviews left specifically on Google Maps. This is a very significant change, which can affect both the consumer visiting the place page and the business owner who owns that page.
For consumers, it’s helpful because they are now showing the overall rating and number of reviews coming from, for example, Yelp, which was not included previously.
I was surprised at first when I read this, but given the proliferation of Smartphones, it's actually not that hard to believe. Even my 64 year old father uses a Blackberry and my 10 year old nephew has an Iphone. Yelp has become the trusted go-to resource for anyone searching for local businesses. In June 2010, Yelp announced that every 5 seconds, someone uses their mobile phone app to call a local business. During the month of May, Yelp for iPhone had over 1.4 million visitors.