With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.
Understanding the role online resources now play in the customer journey is crucial to running a successful offline business. From local search, to online reviews, to social media, every aspect of your online presence plays a role in driving more customers into your stores.