Chatmeter Blog

How to Enhance the Customer Journey with Social Media Management

Posted by Brandon Martinez on Sep, 2017

With over 75% of American shoppers now owning a smartphone, today’s consumer is constantly connected to the digital world. This constant connectedness has completely changed the way consumers shop. It allows them to discover new stores at a moment's notice, engage directly with their favorite brands and learn more about your business from the experiences of previous customers.

Understanding the role online resources now play in the customer journey is crucial to running a successful offline business. From local search, to online reviews, to social media, every aspect of your online presence plays a role in driving more customers into your stores.

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Topics: Social Media

Chatmeter Unveils Major Enhancements to Social Media Features

Posted by Rachel Larsen on Sep, 2017

 

SAN DIEGO, Calif. - Sep. 6, 2017 -- Chatmeter, the leader in local search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor and respond to social activity and customer feedback in real-time at the local store level.

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Topics: Social Media

Snapchat’s New Update Creates Huge Possibilities for Local SEO

Posted by Collin Holmes on Aug, 2017

SAN DIEGO, CA - August 15, 2017 - As seen on MarTech Series

In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies.

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Topics: Local SEO, Social Media

5 Ways Facebook is Moving to Compete in the Local Search Industry

Posted by Collin Holmes on Aug, 2017

SAN DIEGO, CA - August 11, 2017 - As seen on MarTech Series

Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.

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Topics: Local Search, Social Media

Achieve Local SEO Supremacy through Facebook Locations

Posted by Dakota Sheetz on Jan, 2017

Facebook has quickly substantiated itself as a major player in the search engine and review generation industry.

*According to the Chatmeter platform, Facebook has outpaced Google and Yelp in generating more customer reviews each month in the past year.

With over 1.7 billion active users, Facebook has now become the go-to for consumer reviews and yet tons of brands have no idea that they have all these store pages with customer reviews on them!  In this article, Chatmeter will break down how Facebook has been impacting all businesses in North America and the most efficient way to leverage your store pages to drive customers into your stores and increase revenue.

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Topics: Local SEO, Social Media

The Future of Local Search is Facebook...Don’t Be Left Out!

Posted by Dakota Sheetz on Nov, 2016

Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.

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Topics: Local Search, Social Media

Instagram entering local search via new business pages

Posted by admin on Jun, 2016

Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.

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Topics: Local Search, Social Media

Get Ready - Facebook Testing a Real Local Search Site!

Posted by admin on Dec, 2015

With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away.  Although it has been live for close to a month, Facebook has yet to promote their  new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.

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Topics: Local Search, Social Media

Has Pinterest Just Become a Notable Player in the Realm of Local SEO?

Posted by admin on Nov, 2015

Pinterest just added location data to its current Place Pin service feature, with listings and reviews powered by Foursquare. With their extensive reach, this just became another key site for your business to monitor. As they continue to enhance their Place Pins with valuable and accurate business information, Pinterest gains momentum as a social media site that can drive awareness and traffic to your stores in the complex world of local search.

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Topics: Local SEO, Social Media

Facebook Chooses Factual For Its Local Search Data

Posted by admin on Sep, 2015

In recent years Facebook has transformed from a widely popular social media site to a platform integral for many businesses’ and brands’ success. According to a study done by Kendall College, 58% of consumers who plan to buy products in store visit businesses’ Facebook pages before purchasing. Clearly, people no longer only use Facebook as a means to connecting with their friends and as a virtual photo album. Facebook has evolved into an integrated local search platform where customers can seek out local businesses (and their contact info), read branded messages, and discuss their experience via stared reviews (we’ve even seen them automatically adding menu pages, and hours of operation… sounds like Yelp, right?).

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Topics: Local Search, Social Media

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