Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.
Pinterest just added location data to its current Place Pin service feature, with listings and reviews powered by Foursquare. With their extensive reach, this just became another key site for your business to monitor. As they continue to enhance their Place Pins with valuable and accurate business information, Pinterest gains momentum as a social media site that can drive awareness and traffic to your stores in the complex world of local search.
In 2009 Foursquare launched as a check-in app, allowing users to share their locations, thus enticing businesses to incorporate the app into their online strategy. Over time the app split into two- Foursquare and Swarm, creating uncertainty, while losing once dedicated followers.
Recently Twitter announced that there will be new search filters implemented on the desktop version of their website. According to Search Engine Journal, users can easily restrict their searches to show only photos, videos or news, just like they can on Google. They can also filter their search to show only results from people they follow or from people near them, which is the most important (in our opinion). This is very good news for businesses! They can put their local SEO strategies to good use on yet another social media platform.
Lately SEO for local search has been in a state of near constant change. Now that Google has rolled out recent interface changes and launched Hummingbird, the emphasis is being put on the breadth of your website instead of mainly being keyword focused like we’ve seen Google prefer in the past. In terms of what this means for local search - your company’s use of social channels should now be considered an asset whereas it used to serve as simply another outlet to push out content.
Google+ Local continues to evolve. Announced just a couple of days ago, Google has decided to begin automatically merging a businesses Google+ page with its Google places pages into a single page.
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Topics: Blog, Brand Monitoring, chatmeter, Local Search, Local SEO, Local Search, Local Search Rankings, Local SEO, Online Reviews, Reputation Management, Review Management, Social Media, social media monitoring
Review based websites, like Yelp and TripAdvisor, have always been popular with customers when it comes to picking products and service. They give the customer the opportunity to read what people just like them think of something. They aren’t hearing the bias reviews of the company; they are hearing it from the people who actually use the product/service. 84% of Americans say online reviews have an influence on their decision to purchase a product or service. This statistic makes review management that much more important.