Mobile search is heating up and Google is responding. Last month, Google announced its plans to expand the use of mobile-friendliness as a ranking signal. According to Google Webmaster Central Blog, two important changes to help users discover mobile-friendly content include more mobile-friendly websites and more relevant app content in search results.
A great business can take years to build a positive reputation, but it can be destroyed almost overnight with a few bad reviews. In the past, when people talked about your business, it was behind your back and you almost never heard about it. Today, most of these dialogues are right in front of your own eyes. For better or worse, internet buzz is there for the entire world to see. There are an enormous number of review sites, forums, facebook pages and twitter feeds where your business is subjected to hearsay and rumor mongering! Reputation management has become an essential task for every business. But for many small businesses, it is overwhelming. There are over 20 high-traffic sites such as Yelp and Google Local where customers or disgruntled ex-employees may be posting reviews. How can you keep up with all the comments, reviews, and chatter about your business across the web?
Topics: Internet Marketing, Local Search, Local SEO, Local Search, Local SEO, Marketing, Online Marketing, online marketing, Reputation Management, Reputation Monitoring, Small Business, Small Business Marketing, Social Media, Social media