Google has confirmed that ads appearing in the right hand column of its desktop search page will be eliminated worldwide, with only two exceptions, product listing ads and the ads in the knowledge panel. This update decreases the total amount of ads from eleven to seven.
This past August, a survey was conducted online among 583 local business owners throughout the world, most of them being from the United States. They were asked to rank the importance of a number of local search KPI’s (Key Performance Indicators) including: phone calls, search ranking, website traffic, online reviews and ratings, website enquires, citation volume, revenue impact and GMB Insights. Phone calls and search ranking came in first and second, with website traffic and online customer reviews tied for third place.