Does this sound familiar? All of my Google reviews have 5-Stars, why is Google giving me an overall rating of 4.9? (See Image below).
Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
Ask any Millennial; they will tell you the only way to find out more about a company (or anything for that matter) is by searching online. They probably don’t know Yellow Pages is named after the color of the book or that a Penny Saver isn’t just about saving a copper Abraham.
Topics: Blog, business listing, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Monitoring Online Reviews, Online Marketing, Reputation Management, Reputation Monitoring, Review Management, Reviews
In 2009 Foursquare launched as a check-in app, allowing users to share their locations, thus enticing businesses to incorporate the app into their online strategy. Over time the app split into two- Foursquare and Swarm, creating uncertainty, while losing once dedicated followers.
SAN DIEGO - July 21, 2015 - Texas de Brazil Corporation has partnered with Chatmeter to manage the online reputation of their restaurant locations. The Brazilian Steakhouse will utilize Chatmeter's reputation controlling solution that offers review management, social media listening, and competitive benchmarking for over 35 locations across 14 states.
Do you ever wonder how search engines think? How Google decides where to rank your store/location on Google Maps? It’s a kind of “artificial intelligence” that attempts to mimic the way humans think! Search engines are designed to give the best results to the user among a dynamic digital world where things are changing at lightning speed. It is rumored that there are over 3,000 signals that go into a local ranking algorithm (i.e. Google Maps). Nobody knows the real story, but we know that listing accuracy and reviews each play a key role.
Topics: Google, Blog, business listing, chatmeter, Google Places, Local SEO, Local business listing, Local Business Listings, local search ranking, Local Search Rankings, Local SEO, Online Reviews, Reviews
Last week, Google announced they will be replacing their former City Experts Program with a new program called Local Guides that will go into effect on February 16, 2015. The former program, City Experts was used to encourage Google+ users to become more active in writing local business reviews. Users who have written at least 50 high quality reviews and then maintain at least 5 reviews/month are invited into a Google+ community of other reviewers. In addition, they also receive local discounts, free Google merchandise, and invitations to special local events (Google Plus Daily).