Local search and mobile devices allows customers to be both spontaneous and calculated with their shopping decisions. Whether they make an impulse decision to try out a new restaurant or need to set an appointment for a haircut later in the week, local search is there for them.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
Ask any Millennial; they will tell you the only way to find out more about a company (or anything for that matter) is by searching online. They probably don’t know Yellow Pages is named after the color of the book or that a Penny Saver isn’t just about saving a copper Abraham.
Topics: Blog, business listing, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Monitoring Online Reviews, Online Marketing, Reputation Management, Reputation Monitoring, Review Management, Reviews
IMT Residential has partnered with Chatmeter to monitor their property reputation and online listings. The property management company has been using Chatmeter’s reputation and listing accuracy solution to be alerted of resident feedback and identify any inaccurate contact information across 50 properties in 5 states.
Topics: Blog, Local SEO, Local Business Listings, Local Search Rankings, Local SEO, press release, Property Management, Reputation Management, Reputation Monitoring, Review Management, review management, Uncategorized
ST. CHARLES, Ill. - Merlin 200,000 Mile Shops has partnered with Chatmeter to help manage and improve its online reputation, local search engine optimization (SEO) and shop business listings across the web. The car maintenance service provider will utilize Chatmeter’s reputation monitoring solution that offers review management, social media listening and competitive benchmarking for its 44 Merlin locations in four states.
SAN DIEGO - July 21, 2015 - Texas de Brazil Corporation has partnered with Chatmeter to manage the online reputation of their restaurant locations. The Brazilian Steakhouse will utilize Chatmeter's reputation controlling solution that offers review management, social media listening, and competitive benchmarking for over 35 locations across 14 states.
The weather is hotter, tourists are a-bustling and many people are indulging in summer time treats (at least for us here in San Diego!) Are you a business that caters your hours to the season changes? 4 out of 5 customers are searching for business information online, so it is crucial to keep your online hour information in synch to avoid missing out on potential customers.
With the increasing impact of Local SEO - local reputation management has shifted from a national to local emphasis. Searchers are relying on online review and social media sites such as Yelp, Foursquare, Twitter, etc. to gather information about a company instead of going directly to their website.
It’s hard to ignore that reviews are now a significant part of any business’ success, considering they can produce an average of 18% uplift in sales, according to Nielsen. For local businesses it’s even more critical because negative reviews could potentially turn away 86% of potential customers! That statistic is scary even for big corporations; imagine that local Mom & Pop shop around the corner… This is why businesses should start focusing on reviews and reputation management.