We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
Ask any Millennial; they will tell you the only way to find out more about a company (or anything for that matter) is by searching online. They probably don’t know Yellow Pages is named after the color of the book or that a Penny Saver isn’t just about saving a copper Abraham.
Topics: Blog, business listing, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Monitoring Online Reviews, Online Marketing, Reputation Management, Reputation Monitoring, Review Management, Reviews
The way in which potential customers find businesses has evolved dramatically with advances in technology over the last few decades. Search engines have replaced standard word of mouth, forcing companies to re-evaluate their marketing strategies. If you’re a local business owner looking to rank high on SERPs, you first need to know the difference between organic and local SEO.
Topics: Google, Blog, chatmeter, Google SERP, Internet Marketing, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search, local search marketing, Local Search Rankings, Local SEO, Online Marketing, Small Business Marketing
Fake it till you’re behind bars. That’s the new saying these days. When it comes to online reviews, that seems to be the business model for far too many companies lately.
Topics: Google, CNN, Local Search, Local SEO, New York Times, Online Marketing, Online Review Management, Reputation Management, Reputation Monitoring, Review Management, Review Monitoring, Uncategorized
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
This is a great question and we all have pondered the answer. At times, we all have had some idea about how Yelp actually ranks busineses, from the amount and quality of reviews that a business has, to the categories that the businessis listed under and even to the relevance of keywords in reviews. These are all very common but we all know that there is more to it. The article Yelp Ranking Fators really divesin to some of the other factors Yelp appears to use to determine how a business is ranked.
Topics: Internet Marketing, Local Search, Local Business Listings, Local Search Rankings, Monitoring Online Reviews, Online Marketing, online marketing, Reputation Management, Reputation Monitoring, Reviews, Yelp
84% of Americans say online reviews have an influence on their decision to purchase a product or service. This is an important statistic that all businesses should be aware of. With the explosion of sites like Yelp and Angie's List, product reviews are everywhere for anyone to read. As business owners start to realize this, the need for reputation management services will grow. As the demand for these services rises, there will be “fly by night” companies that will emerge. These companies will guarantee that they can get “rid of” or “bury” negative reviews, but this is not something that is easily accomplished. Legitimate reputation management companies will help improve online reputation over time and will explore various tactics to be able to respond to negative reviews.
This article in Inc. Magazine dives into more detail about why investing in reputation management services will double over the next coming years.