Does this sound familiar? All of my Google reviews have 5-Stars, why is Google giving me an overall rating of 4.9? (See Image below).
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
For months, Google has been making an effort to phase out the association between Google+ and Google Maps. Google+ pages don’t even appear in most search results anymore and listings are automatically pointed to Google Maps.
Pinterest just added location data to its current Place Pin service feature, with listings and reviews powered by Foursquare. With their extensive reach, this just became another key site for your business to monitor. As they continue to enhance their Place Pins with valuable and accurate business information, Pinterest gains momentum as a social media site that can drive awareness and traffic to your stores in the complex world of local search.
Do you ever wonder how search engines think? How Google decides where to rank your store/location on Google Maps? It’s a kind of “artificial intelligence” that attempts to mimic the way humans think! Search engines are designed to give the best results to the user among a dynamic digital world where things are changing at lightning speed. It is rumored that there are over 3,000 signals that go into a local ranking algorithm (i.e. Google Maps). Nobody knows the real story, but we know that listing accuracy and reviews each play a key role.
Topics: Google, Blog, business listing, chatmeter, Google Places, Local SEO, Local business listing, Local Business Listings, local search ranking, Local Search Rankings, Local SEO, Online Reviews, Reviews
Last week, Google announced they will be replacing their former City Experts Program with a new program called Local Guides that will go into effect on February 16, 2015. The former program, City Experts was used to encourage Google+ users to become more active in writing local business reviews. Users who have written at least 50 high quality reviews and then maintain at least 5 reviews/month are invited into a Google+ community of other reviewers. In addition, they also receive local discounts, free Google merchandise, and invitations to special local events (Google Plus Daily).
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Topics: Blog, Brand Monitoring, chatmeter, Local Search, Local SEO, Local Search, Local Search Rankings, Local SEO, Online Reviews, Reputation Management, Review Management, Social Media, social media monitoring