With the increasing impact of Local SEO - local reputation management has shifted from a national to local emphasis. Searchers are relying on online review and social media sites such as Yelp, Foursquare, Twitter, etc. to gather information about a company instead of going directly to their website.
Fake it till you’re behind bars. That’s the new saying these days. When it comes to online reviews, that seems to be the business model for far too many companies lately.
Topics: Google, CNN, Local Search, Local SEO, New York Times, Online Marketing, Online Review Management, Reputation Management, Reputation Monitoring, Review Management, Review Monitoring, Uncategorized
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
BIA/Kelsey consulting group reported that the daily deal market is expected to grow to near $3.93 billion by 2015. There is constant speculation about the real effectiveness of these programs. Some business owners believe that it doesn’t help businesses in the long run because only the coupon cutters use them and never return to pay full price. While the other 50% of businesses seem to like the deals, getting effective returns, and believe it is a vital part of their social media strategy
If you are a local business and don’t have any online reviews or even just a few, you’re putting your business and your online reputation at tremendous risk. Just 1 bad review could instantly start driving business away. Today’s consumers are all turning to local online reviews as a vital piece of the decision making process on who to call or what store to visit. Therefore, here is a list of the top 10 ways that you can generate new reviews. To be successful, you need to initiate a review campaign company/store wide and get all your employees behind it.