Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
In 2009 Foursquare launched as a check-in app, allowing users to share their locations, thus enticing businesses to incorporate the app into their online strategy. Over time the app split into two- Foursquare and Swarm, creating uncertainty, while losing once dedicated followers.
The weather is hotter, tourists are a-bustling and many people are indulging in summer time treats (at least for us here in San Diego!) Are you a business that caters your hours to the season changes? 4 out of 5 customers are searching for business information online, so it is crucial to keep your online hour information in synch to avoid missing out on potential customers.
Mobile search is heating up and Google is responding. Last month, Google announced its plans to expand the use of mobile-friendliness as a ranking signal. According to Google Webmaster Central Blog, two important changes to help users discover mobile-friendly content include more mobile-friendly websites and more relevant app content in search results.
Back in September, Apple released its much anticipated iPhone 5, and with that, iOS 6. Consumers were quick to notice that the familiar and reliable Google Maps was replaced with Apple’s own Maps app. Initial excitement about the app quickly turned into disappointment. Consumers noticed that there were location mistakes, distorted images, and incorrect company information.
Facebook mobile now includes a feature that lets you to tell your friends when you are visiting a specific business location. Facebook calls this “checking-in.” This means that you can use a smartphone device to receive a list of local businesses in your area and subsequently “check in” at the one you are frequenting. This “check-in” is then visible to all of your friends through your newsfeed and a posting on your personal Facebook wall. Businesses are taking advantage of this new concept and adding certain deals and specials that are available only to those people who have “checked in” to the specific location. With a constant increase in the number of mobile Facebook users, we can’t help but wonder what effects this will this have on local SMB owners. Some of the early participants of Facebook Deals included 24 Hour Fitness, Alamo Draft house Cinema, American Eagle Outfitters, Chipotle, Gap, Golden State Warriors, JC Penney, McDonald's, and Starbucks. Gap was one of the first to advertise their Facebook Deals through commercials. The first 10,000 customers to “check-in” to the Gap location received a free pair of jeans. This got people lined up at 8 am to take advantage of the Facebook Deal.