With the increasing impact of Local SEO - local reputation management has shifted from a national to local emphasis. Searchers are relying on online review and social media sites such as Yelp, Foursquare, Twitter, etc. to gather information about a company instead of going directly to their website.
Google has recently updated its Place pages by removing third party online reviews. There are a variety of reasons for this, but one significant reason is likely due to an ongoing anti trust suit filed against Google. One of the issues was that Google places used reviews from Yelp, Tripadvisor, and other review sites which helped Google provide more value for the places product. But the bigger issue was when Google then started showing Google Places higher up in the rankings over these same sites they were pulling content from. In addition, the recent explosion in review generation on google directly is a contributing factor (“we don’t need your stinkin’ reviews!”). Not anymore anyway.
Topics: Google, Google Places, Local SEO, Local Business, local search ranking, Local Search Rankings, Missing Reviews, Monitoring Online Reviews, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews
Google’s New Review Filter shows a need for monitoring online reviews. The new Google Places page is generating quite the buzz across the net as it has created new opportunities for businesses to reach local markets. Consequently, analyzing how Google Places compiles, filters, and displays customer reviews is a crucial step to managing a business’s online reputation and developing a strong online presence on local search.
So what do Google Places’ latest changes mean for online reputation management?