As Google moves business listings from their old dashboard to their new one, some conflicts have risen for business owners. Google no longer accommodates more than one authorized owner per business location. In the past, Google allowed multiple Google user accounts to claim a single business listing. One major reason was that both large retailers and agencies could do bulk updating and claiming for multiple locations. They have changed their policy on this and now only a single user can own a location, so it’s cleanup time. Even small businesses with just a single location may get notified if some past Google user has claimed a duplicate listing of yours. The dashboard shows some businesses had listings that were claimed into more than one account or had been claimed in multiple ways. Google has been sending out emails to these businesses urging them to take action, otherwise some of their information will no longer be shown to Google users. “When people search for your business or a category your business is in, you won’t show up in the listings”…that is definitely not good news.
Just how important are local reviews? Google’s latest updates appear to be placing a great deal of value on them. Google has recently rolled out two new local interface changes in the main search results. The changes suggest that Google has shifted towards increasing the visibility of their reviews by placing a lot of emphasis on keeping users on their front page, Google.com, rather than redirecting them to Google Maps, Places, Plus, etc.
Topics: Google, Blog, Google Changes, Local Search, Local SEO, Local Business Listings, Local Search Rankings, Local SEO, Mike Blumenthal, Reputation Monitoring, Review Management, review management, Reviews