86% of consumers are using Google Maps to look up local businesses. Once they reach the search results page they scroll through a few business's photos, ratings and reviews to get a quick overview and then make their decision. As a business, you only have a short window to make a positive impression on the customer, set the expectation about what their experience will be like, and ultimately win their business.Making a great impression starts with what people see when they come across your listing. When customers are doing a local search, they are trying to understand what their experience will be like. There are two major elements that provide this information. The first is reviews….what experiences are other people having? The second are photos, specifically your Preferred Photo . This is the first photo that potential customers will see that represents your business.
New Local Search Trends Help Small Businesses Capitalize on Customers Who Love to Shop Local
A 2016 survey found that 89% of people search for a local business on their mobile phone at least once a week with 58% searching at least daily.
Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.
As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.
No doubt 2016 has been a year for the books and we’re only half way through! Google has implemented huge changes recently that are affecting a storefront’s organic and local search results in a number of ways. Here are the changes Google has implemented, how they will affect your local business, and what to expect in the future.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.