Topics: Local Search
The online landscape is changing as record shares of Americans (77%) now own smartphones, giving them on-demand access to the world wide web wherever and whenever they need. However, more than just web enabled, smartphones are home to some of the most widely downloaded social networking, local search and review platform applications like Facebook, Google Maps and Yelp, which have turned phones into more of a mobile supercomputer than a device for calling and texting.
Facebook, with over 2 billion active users on their social networking platform, has achieved unparalleled success in terms of connecting people and “bringing the world closer together”.
Over 80% of people now search the web to find local information, that's up 30% from just about 5 years ago. The concept of local search and the frequency by which customers use it to find and discover local businesses has exploded over the recent years, but customers are just begining to learn how effective it really is.
SAN DIEGO, CA - August 11, 2017 - As seen on MarTech Series
Facebook is the powerhouse in the social media industry. For years, they have been the top social media site in the world and just the other week they became the first social site to reach over 2 billion users! However, the social media giant isn’t stopping there. Now, they are setting their sights on the local search industry as well.
Google continues to enhance users’ experience by becoming more intuitive with its local search results
Earlier this year, Google began releasing FILTERS which gave users the ability to sort local search results by things like “price”, “star rating” and “operating hours”. Now, Google has taken it one step further by understanding user intent and automatically applying those filters on its own. It has taken even more control of the search results to bring you the most relevant options.
You may remember the controversy that erupted when Google decided to walk away from Google+ for businesses. Google+ Business Listings connected company profiles not just to the Google Maps and search results, but more importantly, to their customers. But that is about to change, again...
Google’s latest update makes it clear: They know just how important reviews are in a customer’s decision making processes
A business’s reviews are one of the fastest and most reliable ways for customers to determine whether a business is good or bad. Reviews are so efficient and reliable that 91% of people now regularly or occasionally read reviews when deciding on which business they should visit.
Every day consumers are relying on local search to help them discover new and trustworthy local businesses. Shoppers are turning to the internet because they know that no matter what they need, a simple search on Google will give them multiple trusted and relevant results to choose from and 95% of people quickly find the answer they need without ever having to scroll past the first page of Google!