Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
The way in which potential customers find businesses has evolved dramatically with advances in technology over the last few decades. Search engines have replaced standard word of mouth, forcing companies to re-evaluate their marketing strategies. If you’re a local business owner looking to rank high on SERPs, you first need to know the difference between organic and local SEO.
Topics: Google, Blog, chatmeter, Google SERP, Internet Marketing, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search, local search marketing, Local Search Rankings, Local SEO, Online Marketing, Small Business Marketing
Bing has recently been working on changing the way in which their Business listings are claimed and presented. What was originally the “Local Listing Center” is now being converted to the “Bing Business Portal” (BBP). This is good news for local business owners because Bing is making changes to make listings on their site more efficient for local businesses.
According to local search marketing experts like David Mihm, there are dozens of factors that effect local search rankings. For many small business owners, this may sound overwhelming. Don’t fret. We’ve outlined the most important factors that determine your local search rankings in the Google 7-pack, Yahoo’s local business listings, and Bing’s local business listings. The Most Important Local Search Ranking Factors: