As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
Instagram is adding new features to its platform, making business profiles more competitive in the world of Local Search and SEO. They are in the process of building specific features for businesses- similar to Facebook’s brand pages. A contact button, linkable location tag and a category will be some of the main features distinguishing business profiles from personal ones. This is currently in beta to select features, but here are some details we’ve discovered about the up and coming release.
With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away. Although it has been live for close to a month, Facebook has yet to promote their new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.
This past August, a survey was conducted online among 583 local business owners throughout the world, most of them being from the United States. They were asked to rank the importance of a number of local search KPI’s (Key Performance Indicators) including: phone calls, search ranking, website traffic, online reviews and ratings, website enquires, citation volume, revenue impact and GMB Insights. Phone calls and search ranking came in first and second, with website traffic and online customer reviews tied for third place.
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
In recent years Facebook has transformed from a widely popular social media site to a platform integral for many businesses’ and brands’ success. According to a study done by Kendall College, 58% of consumers who plan to buy products in store visit businesses’ Facebook pages before purchasing. Clearly, people no longer only use Facebook as a means to connecting with their friends and as a virtual photo album. Facebook has evolved into an integrated local search platform where customers can seek out local businesses (and their contact info), read branded messages, and discuss their experience via stared reviews (we’ve even seen them automatically adding menu pages, and hours of operation… sounds like Yelp, right?).
Ask any Millennial; they will tell you the only way to find out more about a company (or anything for that matter) is by searching online. They probably don’t know Yellow Pages is named after the color of the book or that a Penny Saver isn’t just about saving a copper Abraham.
Topics: Blog, business listing, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Monitoring Online Reviews, Online Marketing, Reputation Management, Reputation Monitoring, Review Management, Reviews