The stakes are higher than ever these days for large companies to be more authentic. An article produced by the Economist states that smaller companies are twice as likely to be trusted to do the right thing as opposed to larger companies. All businesses work to build a trusting relationship with Google, but with less and less people believing in brands nowadays, it's becoming increasingly more important for businesses to build back the trust between the consumers and the brand.
No doubt 2016 has been a year for the books and we’re only half way through! Google has implemented huge changes recently that are affecting a storefront’s organic and local search results in a number of ways. Here are the changes Google has implemented, how they will affect your local business, and what to expect in the future.
Google has confirmed that ads appearing in the right hand column of its desktop search page will be eliminated worldwide, with only two exceptions, product listing ads and the ads in the knowledge panel. This update decreases the total amount of ads from eleven to seven.
For months, Google has been making an effort to phase out the association between Google+ and Google Maps. Google+ pages don’t even appear in most search results anymore and listings are automatically pointed to Google Maps.
With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away. Although it has been live for close to a month, Facebook has yet to promote their new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.
American Blue Ribbon Holdings, the eighth largest full service restaurant holding company in the United States, has always placed an emphasis on guest feedback. ABRH has created a process to monitor and respond to customer feedback by utilizing Chatmeter’s Services to monitor their restaurants' reputation and online listings. Online reviews are now considered one of the fastest-growing social marketing tools, which can be leveraged to improve existing marketing efforts while boosting on-site conversion, traffic and engagement.
Topics: Google, Blog, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, local business listings, Local Search Rankings, Mobile, Monitoring Online Reviews, Online Marketing, press release, Reputation Management, Reputation Monitoring, Review Management, Reviews, social media monitoring
As of January 2015, Zomato acquired Urbanspoon for a reported $50-60 million. You may ask, who is Zomato? How can they easily buy out an online monster in the world of Restaurant Local Search? Zomato is actually the largest Restaurant Review Site in the world, even more popular than Yelp in every country except the US (we’re actually late adopters for once). The acquisition was the first US venture for the New Delhi based company, spreading its platform to 22 Countries, boosting its restaurant listings from 330,000 to 1 Million. So popular, that Chatmeter has decided to add the Review/Search Site to it’s list of provider partners and display all information within our platform.
Topics: Blog, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Local SEO, Mobile, mobile, Monitoring Online Reviews, Online Marketing, Review Management, Reviews, Zomato
Medical Facilities of America, Inc. (“MFA”), partnered with Chatmeter over 12 months ago in an effort to improve their facilities’ online presence, manage their listings and monitor their reputation online. The skilled nursing and rehabilitation company has been using Chatmeter’s reputation and listing accuracy solution to alert them of resident feedback and identify any inaccurate contact information across all 41 properties in 2 states.
Topics: Blog, Brand Monitoring, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search Rankings, Online Reputation Management, press release, Reputation Monitoring, Review Management, Search Rankings
Ask any Millennial; they will tell you the only way to find out more about a company (or anything for that matter) is by searching online. They probably don’t know Yellow Pages is named after the color of the book or that a Penny Saver isn’t just about saving a copper Abraham.
Topics: Blog, business listing, chatmeter, Internet Marketing, Local Search, Local SEO, Local Business Listings, Local Search, Local Search Rankings, Monitoring Online Reviews, Online Marketing, Reputation Management, Reputation Monitoring, Review Management, Reviews
IMT Residential has partnered with Chatmeter to monitor their property reputation and online listings. The property management company has been using Chatmeter’s reputation and listing accuracy solution to be alerted of resident feedback and identify any inaccurate contact information across 50 properties in 5 states.
Topics: Blog, Local SEO, Local Business Listings, Local Search Rankings, Local SEO, press release, Property Management, Reputation Management, Reputation Monitoring, Review Management, review management, Uncategorized