Medical Facilities of America, Inc. (“MFA”), partnered with Chatmeter over 12 months ago in an effort to improve their facilities’ online presence, manage their listings and monitor their reputation online. The skilled nursing and rehabilitation company has been using Chatmeter’s reputation and listing accuracy solution to alert them of resident feedback and identify any inaccurate contact information across all 41 properties in 2 states.
Topics: Blog, Brand Monitoring, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search Rankings, Online Reputation Management, press release, Reputation Monitoring, Review Management, Search Rankings
Do you ever wonder how search engines think? How Google decides where to rank your store/location on Google Maps? It’s a kind of “artificial intelligence” that attempts to mimic the way humans think! Search engines are designed to give the best results to the user among a dynamic digital world where things are changing at lightning speed. It is rumored that there are over 3,000 signals that go into a local ranking algorithm (i.e. Google Maps). Nobody knows the real story, but we know that listing accuracy and reviews each play a key role.
Topics: Google, Blog, business listing, chatmeter, Google Places, Local SEO, Local business listing, Local Business Listings, local search ranking, Local Search Rankings, Local SEO, Online Reviews, Reviews
The way in which potential customers find businesses has evolved dramatically with advances in technology over the last few decades. Search engines have replaced standard word of mouth, forcing companies to re-evaluate their marketing strategies. If you’re a local business owner looking to rank high on SERPs, you first need to know the difference between organic and local SEO.
Topics: Google, Blog, chatmeter, Google SERP, Internet Marketing, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search, local search marketing, Local Search Rankings, Local SEO, Online Marketing, Small Business Marketing
As Google moves business listings from their old dashboard to their new one, some conflicts have risen for business owners. Google no longer accommodates more than one authorized owner per business location. In the past, Google allowed multiple Google user accounts to claim a single business listing. One major reason was that both large retailers and agencies could do bulk updating and claiming for multiple locations. They have changed their policy on this and now only a single user can own a location, so it’s cleanup time. Even small businesses with just a single location may get notified if some past Google user has claimed a duplicate listing of yours. The dashboard shows some businesses had listings that were claimed into more than one account or had been claimed in multiple ways. Google has been sending out emails to these businesses urging them to take action, otherwise some of their information will no longer be shown to Google users. “When people search for your business or a category your business is in, you won’t show up in the listings”…that is definitely not good news.
According to a new study, 7 out of 10 potential customers are more likely to buy from a local business when it makes information accessible through a social media site. This yearly study, which is called “Local Search Usage Study: Bridging The Gaps, From Search to Sales,” is a combined effort of TMP Directional Marketing and comScore. The study surveys 4,000 consumers online and contains data obtained by observing one million of those who allowed their online searches to be monitored anonymously.
Topics: Local business listing, Local Search, Local SEO, Online Reputation Management, Online Reviews, Reputation Management, Reputation Monitoring, Reviews, Small Business Marketing, small business marketing, Social Media
Google is doing everything they can to entice local business owner to claim their local business listings on Google Places. This week our clients starting receiving letters in the mail from Google enclosed with actual gift cards worth $100 in advertising on Google AdWords. There's no obligation or commitment and you can stop advertising on AdWords when your free trial is over.
According to local search marketing experts like David Mihm, there are dozens of factors that effect local search rankings. For many small business owners, this may sound overwhelming. Don’t fret. We’ve outlined the most important factors that determine your local search rankings in the Google 7-pack, Yahoo’s local business listings, and Bing’s local business listings. The Most Important Local Search Ranking Factors: