The way in which potential customers find businesses has evolved dramatically with advances in technology over the last few decades. Search engines have replaced standard word of mouth, forcing companies to re-evaluate their marketing strategies. If you’re a local business owner looking to rank high on SERPs, you first need to know the difference between organic and local SEO.
Topics: Google, Blog, chatmeter, Google SERP, Internet Marketing, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search, local search marketing, Local Search Rankings, Local SEO, Online Marketing, Small Business Marketing
If you hadn’t heard about or noticed Google’s most recent changes to their organic search results page, then you're likely just starting to learn about Local Search Optimization. Here at chatmeter, we wanted to write specifically about the potential effects it has on SMB owners. The most predominate change that has come with the new design has an enormous impact on local searches. When Google believes the user is looking for services provided at the local level, they are now displaying a lot more local business results at the top along with their Place page information (address, reviews, etc) displacing many of the directory results (such as Superpages, MerchantCircle, Yellowpages.com, etc). The previous “7-pack” has been abandoned. Sometimes organic results and place page results are intermingled and other times, as you see in this graphic, nearly the whole first page is place page results pushing the organic website results to the bottom of the page. Old Layout New Layout Above is an example of the comparison between Google’s old and new layout formation. As you can see, the Local results are now taking up most of the initial page, which allows consumers a quicker approach to finding what they are searching for. The information presented shows the address, phone number, customer reviews and 1 click access to the Google Place Page