Just how important are local reviews? Google’s latest updates appear to be placing a great deal of value on them. Google has recently rolled out two new local interface changes in the main search results. The changes suggest that Google has shifted towards increasing the visibility of their reviews by placing a lot of emphasis on keeping users on their front page, Google.com, rather than redirecting them to Google Maps, Places, Plus, etc.
Topics: Google, Blog, Google Changes, Local Search, Local SEO, Local Business Listings, Local Search Rankings, Local SEO, Mike Blumenthal, Reputation Monitoring, Review Management, review management, Reviews