In recent years Facebook has transformed from a widely popular social media site to a platform integral for many businesses’ and brands’ success. According to a study done by Kendall College, 58% of consumers who plan to buy products in store visit businesses’ Facebook pages before purchasing. Clearly, people no longer only use Facebook as a means to connecting with their friends and as a virtual photo album. Facebook has evolved into an integrated local search platform where customers can seek out local businesses (and their contact info), read branded messages, and discuss their experience via stared reviews (we’ve even seen them automatically adding menu pages, and hours of operation… sounds like Yelp, right?).