With Facebook adding starred reviews at the end of 2013 and partnerting with Factual recently to include millions of more store pages, we knew a local search portal was not far away. Although it has been live for close to a month, Facebook has yet to promote their new local search engine (https://www.facebook.com/services/) to the mass public. While this first beta version is available on desktops, it has yet to take the jump to mobile devices. Its features and UI are strikingly similar to other local search giants like Yelp, TripAdvisor, and Google… and has even been hyped the “Yelp Killer” by a few online articles.
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