Facebook has finally implemented a daily deals program of their own. As we all know, Daily Deal sites have taken the Internet by storm and numerous sites are running deals in nearly every big city in the USA. Now Groupon and Living Social are the top Daily Deal sites, but who knows, maybe Facebook’s new addition will push them to the top! There are now hundreds of daily deal platforms, but its very likely the reach of these platforms will be a key to successfully delivering customers in a scalable and impactful way.
Social Media For Businesses,
social media monitoring
Facebook mobile now includes a feature that lets you to tell your friends when you are visiting a specific business location. Facebook calls this “checking-in.” This means that you can use a smartphone device to receive a list of local businesses in your area and subsequently “check in” at the one you are frequenting. This “check-in” is then visible to all of your friends through your newsfeed and a posting on your personal Facebook wall. Businesses are taking advantage of this new concept and adding certain deals and specials that are available only to those people who have “checked in” to the specific location. With a constant increase in the number of mobile Facebook users, we can’t help but wonder what effects this will this have on local SMB owners. Some of the early participants of Facebook Deals included 24 Hour Fitness, Alamo Draft house Cinema, American Eagle Outfitters, Chipotle, Gap, Golden State Warriors, JC Penney, McDonald's, and Starbucks. Gap was one of the first to advertise their Facebook Deals through commercials. The first 10,000 customers to “check-in” to the Gap location received a free pair of jeans. This got people lined up at 8 am to take advantage of the Facebook Deal.
local business listings,
Small Business Marketing,
If you’re a local business and have not heard of Groupon, you will. They’ve been around for 3 years and have been building a coupon/offer business with a social networking aspect. We’ve been tracking them for awhile and have heard many great success stories about their service for local businesses. That’s just been further validated by a whopping $135 million investment, putting their company valuation at $1.25 billion! Therefore, we thought it was time to put together a short blog on the service offering for local businesses to understand what it is, how it’s helped others, and what to expect.