Medical Facilities of America, Inc. (“MFA”), partnered with Chatmeter over 12 months ago in an effort to improve their facilities’ online presence, manage their listings and monitor their reputation online. The skilled nursing and rehabilitation company has been using Chatmeter’s reputation and listing accuracy solution to alert them of resident feedback and identify any inaccurate contact information across all 41 properties in 2 states.
Topics: Blog, Brand Monitoring, Local Search, Local SEO, Local business listing, Local Business Listings, Local Search Rankings, Online Reputation Management, press release, Reputation Monitoring, Review Management, Search Rankings
Although there are many benefits to monitoring your national competition, national benchmarks do little for your individual locations. This is because your stores’ local competition may not be the same brands that you view as your national competition. For example, Pizza Hut may think Domino’s is their primary competitor. However, upon local competitor monitoring, they may discover that many of their stores are actually competing with a Papa John’s or more often, a local or regional pizza chain that comes up first in search results and has great reviews.
With the increasing impact of Local SEO - local reputation management has shifted from a national to local emphasis. Searchers are relying on online review and social media sites such as Yelp, Foursquare, Twitter, etc. to gather information about a company instead of going directly to their website.
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic if done correctly; but if done incorrectly, you may just be adding fuel to the fire. These tips should be directly incorporated into your review management strategy and referred to whenever you respond.
Topics: Google, Blog, Brand Monitoring, chatmeter, Internet Marketing, Local Business Listings, Local Search Rankings, Online Marketing, online reputation, Online Reputation Management, Online Review Management, Online Reviews, Reputation Management, Reputation Monitoring, Review Management, Reviews, Social Media, Uncategorized, Yelp
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Topics: Blog, Brand Monitoring, chatmeter, Local Search, Local SEO, Local Search, Local Search Rankings, Local SEO, Online Reviews, Reputation Management, Review Management, Social Media, social media monitoring
Google just announced their plans to roll out "Google Tags" this week. They initially started in select cities across the U.S and now plan to expand the feature to small businesses across the nation. From what we have seen and read here at chatmeter it seems like a great tool for SMB's to separate themselves from the clutter on google maps. The article below from the Google Maps & Earth team describes the feature in more detail...
David Mihm has done it once again and published another edition of Local Search Ranking Factors. This year David surveyed 32 local search geeks to get their takes on the top factors for ranking high in Google Maps. The entire set of results is well worth the time for any business that wants to do well in local search. For those of you who just want the goods without the verbiage, here are the top factors: