Chatmeter Blog

Gotcha! Yelp Cracking Down on Paid Reviews, Making Review Management Critical

Posted by collin on Nov 30, 2012 1:13:05 PM

Review based websites, like Yelp and TripAdvisor, have always been popular with customers when it comes to picking products and service. They give the customer the opportunity to read what people just like them think of something. They aren’t hearing the bias reviews of the company; they are hearing it from the people who actually use the product/service. 84% of Americans say online reviews have an influence on their decision to purchase a product or service. This statistic makes review management that much more important.

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Topics: brand management, chatmeter, Local Search, Monitoring Online Reviews, online reputation, Online Reviews, Reputation Management, Review Management, review management, Social Media, Yelp

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