Reviews. Who writes them, who reads them, and why are they important to your business? The internet has become a hotbed for word-of-mouth communication and customer interaction. By now, everyone is aware that this user generated content will affect your online reputation, search engine rankings, potential customers buying decisions and ultimately the success of your business. What a lot of businesses don’t know yet, is that in addition to monitoring what people are saying, you also need to be responding to reviews and creating a 2-way flow of communication between your business and your customers.
Over the past year, Facebook has exploded into several new offerings. They quickly developed themselves into one of the largest online advertisers and surprised the world by creating their own local search engine. Based on the opinions of experts in this area of focus, Facebook has a chance to succeed where Google+ failed - by creating the smartest online local search platform. From their continually expanding user base, to their content sharing interface and immense demographic storage, Facebook has set themselves up to take the local search industry by storm.
San Diego,CA. — October 31, 2016 — Chatmeter is partnering with Yelp Knowledge to integrate Yelp reviews into Chatmeter’s local brand management platform, which currently analyzes reviews, rankings and listings for over 1,000,000 storefronts across the US. This partnership gives Chatmeter the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites. This will make it simpler than ever for Chatmeter’s customers to manage their brand presence in a fragmented media and local listings landscape.
In May of 2016, San Diego-based startup Chatmeter raised its Series-A round of funding to help grow its team and continuously improve its local brand management platform. Chatmeter has used the new funding to quadruple their team in the past 6 months and move into a new office twice the size at the innovative and recently updated Columbia Square building in Little Italy.
As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.
No doubt 2016 has been a year for the books and we’re only half way through! Google has implemented huge changes recently that are affecting a storefront’s organic and local search results in a number of ways. Here are the changes Google has implemented, how they will affect your local business, and what to expect in the future.
Pokémon Go fever is at an all-time high, with users falling off cliffs and crashing cars in pursuit of being the very best. Mass amounts of citizens are taking to the streets with high hopes to catch the next Charizard and Pikachu in their communities, and there is a veritable gold mine waiting for businesses that are looking to cash in on this rapidly expanding user network. Every person walking around with their phone in their face is a potential customer for your business...so long as they don’t walk into oncoming traffic on their way to you! What does this mean for your business? Marketing opportunities, foot traffic, revenues, and money! See below on how to capitalize on this craze that’s taking the world by storm.
Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.
Recently, review generation has been a hot topic in the local SEO community and for good reason; what’s the point in monitoring your reviews if you don’t have any to monitor? That is exactly the reason Chatmeter has further evolved its local reputation and SEO dashboard to include their own review generation feature!