54 percent of global banking executives believe that customer buying behavior is shifting from wanting products and services to experiences. Consumers are no longer going through life looking for mundane transactions that will either succeed or not; the everyday consumer is now on the hunt for a more enjoyable banking experience and will go to great lengths to find the right business that will provide them with exactly that.
Topics: Local SEO
Does this sound familiar? All of my Google reviews have 5-Stars, why is Google giving me an overall rating of 4.9? (See Image below).
Holiday shopping season is upon us and kicking off this weekend with the much-anticipated Black Friday. Almost all retailers rely on the holiday shopping season to take them from the red to black because 30% of annual retail sales occur between Black Friday and Christmas. This means having a marketing strategy for how you’re going to succeed this holiday season is more critical than ever. Our tips tell you what tactics will be most effective for your brands and what will help you to ring in record sales this holiday season.
Topics: Local SEO
San Diego,CA. — October 31, 2016 — Chatmeter is partnering with Yelp Knowledge to integrate Yelp reviews into Chatmeter’s local brand management platform, which currently analyzes reviews, rankings and listings for over 1,000,000 storefronts across the US. This partnership gives Chatmeter the ability to display full-text Yelp reviews, along with existing data streams from other channels such as Google, Facebook, Bing, Tripadvisor, Yahoo and many industry-specific review sites. This will make it simpler than ever for Chatmeter’s customers to manage their brand presence in a fragmented media and local listings landscape.
In May of 2016, San Diego-based startup Chatmeter raised its Series-A round of funding to help grow its team and continuously improve its local brand management platform. Chatmeter has used the new funding to quadruple their team in the past 6 months and move into a new office twice the size at the innovative and recently updated Columbia Square building in Little Italy.
As of February, Google rolled out an entirely new layout in which they removed the ads on the right side of the webpage and added a fourth paid ad on top of organic search results. Businesses paying for ads are rejoicing while organic SEO results are less than pleased with the change.
No doubt 2016 has been a year for the books and we’re only half way through! Google has implemented huge changes recently that are affecting a storefront’s organic and local search results in a number of ways. Here are the changes Google has implemented, how they will affect your local business, and what to expect in the future.
Chatmeter started off as a realization that customer reviews were going to have a huge impact on decision making for consumers looking for local products and services. However, there was no way to manage this huge influx of reviews in the fragmented world of local search. Collin Holmes, Founder and CEO, set out in late 2009 to build the very first mobile local search platform aimed to help marketers, agencies, and local businesses improve their online presence and reputation.
We hear businesses on a daily basis assume that the majority of reviews online are a result of customers having negative experiences. The truth is, only about 20% of customerswill post a review after a negative experience, and about the same would submit a review after a positive experience. The majority of negative shopping experiences are actually never recorded and fall on deaf employee ears. While this is good news to most storefronts, the problem is that negative feedback, in fact, helps a business improve operations, retain customers, and avoid repeated mistakes. Without knowing what is turning customers away, the result could be more, negatively, powerful than having 5 stars for all of your locations.